Brightcove
Support+1 888 882 1880
Produkte
Lösungen
Ressourcen
Unternehmen
Search IconA magnifying glass icon.
MIT UNS REDEN

All press releases

Brightcove Releases Asia OTT TV Research on OTT Adoption Preferences in Partnership with YouGov

Research polled 5,000 users in Hong Kong, India, Indonesia, Singapore and Thailand

Singapore, June 27, 2018 - Brightcove Inc. (NASDAQ: BCOV), the leading global provider of cloud services for video, today announced findings from its market study, Asia OTT Television Research Report 2018, in partnership with YouGov, an international data and analytics group, and conducted a study that polled 5,000 participants across Hong Kong, India, Indonesia, Singapore, and Thailand.

The purpose of study was to discover how consumers today are responding to OTT TV services, and investigate how viewers typically consume TV media, which platforms and devices they prefer, what factors motivate them to either sign up or unsubscribe, their payment preferences, and their tolerance for ads.

Ben Morrell, General Manager, Asia at Brightcove said, “Today, TV has evolved from a world of limited options to one of almost unlimited choices. It’s disrupting the idea of traditional broadcasting and redefining itself in the process, and streaming is the catalyst for this evolution. The future of TV is OTT and fundamentally, it will be defined by what the viewer wants, exerting a strong influence on how media companies package, deliver and monetise their content. For consumers, the switch between TV and mobile devices is relatively straightforward. The implication for service providers is, however, much greater. By uncovering country-specific consumer opinions about OTT services and preferences, we aim to provide some insights to our customer base of media companies, to help with their OTT strategy regardless of where they are in their OTT journey.”

Preview of the research in summary:

The full report can be downloaded at www.brightcove.com/ott

Brightcove on social media:

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.

About YouGov
YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of five million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform.

Our suite of syndicated, proprietary data products includes YouGov BrandIndex, the daily brand perception tracker, and YouGov Profiles, our planning and segmentation tool. Our market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples.

With 30 offices in 20 countries and panel members in 38 countries, YouGov has one of the world’s top ten international market research networks. For further information, visit https://ap.yougov.com/

Press Contacts
North America:
Meredith Duhaime
Brightcove
press@brightcove.com

Asia:
Radha K Raman
Brightcove
pressdesk.asia@brightcove.com

####

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

Share

Zurück zum Anfang

BEREIT,

LOSZULEGEN?

MIT UNS REDE