Customer Case Study
Industry Perspectives
Strategic Launch Management
Accelerate your launch with guidance from our pros.
Accelerate Your Launch
Many of the world's leading media companies, marketers and businesses rely on Brightcove for media publishing, distribution, and monetization. Based on our extensive experience built up over hundreds of successful deployments, we can offer our Publisher Launch Management Service to help you accelerate your launch and maximize ROI. We recognize that our customers have varied and unique needs, so we have designed our Publisher Launch Management to be a flexible, yet comprehensive, way to address your launch requirements.
Key Benefits
- Achieve your desired results faster and with fewer resources
- Align your launch plan with your overall business goals and objectives
- Enhance and accelerate your planning efforts with guidance from our trained experts
- Avoid common pitfalls and launch obstacles
Deliverables
Brightcove Publisher Launch Management service includes:
- Launch Manager - Single point of contact at Brightcove who serves as your launch expert
- Launch Kick-Off - All stakeholders are encouraged to participate in a kick-off session to:
- Identify internal and external stakeholders
- Clarify project goals
- Review business objectives
- Discuss initial project scope
- Assess available resources
- Launch Training - Based on the results of the kick-off session, your Launch Manager will:
- Provide an overview of the requirements, processes and tools required for launch
- Train your project team on using the Brightcove Console to drive your specific launch priorities
- Launch Plan Review - Review, validation and feedback on your key milestones and objectives
- Advertising Overview - A Brightcove Ad Operations Strategist introduces you to our advertising solutions and resources
- Ongoing Launch Management - Leverage our experts for up to 90 days following your contract effective date via weekly status updates, direct communication access, and best practice follow-up
- Launch Wrap-Up - Review your launch results and transition to ongoing Brightcove Customer Support
