Brightcove Ad Formats
Harness the full potential of your content through innovative and flexible Internet video advertising options.
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Video Ad
Video ads are linear, instream ad units that can be inserted at the beginning, middle, or end of a video--often referred to as pre-roll, mid-roll, and post-roll. With the Brightcove Internet TV platform, publishers can easily control ad targeting and frequency to deliver the best and most relevant video ads.
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Video Ad Pod
Brightcove's video ad pod synchronizes a video ad with one or more adjacent companion ads for a more engaging advertising experience. Brightcove offers many different player templates, allowing for tremendous flexibility in combining interactive companion ads of varying sizes.
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Overlay Ad
An overlay ad is a rich media ad that is displayed over the lower third of the video window. Overlay ads in Brightcove can be served at any point in the video based on cue points set by the publisher. The overlay ad can click through to an external browser or open a fully interactive Takeover Ad (see below). Brightcove also supports Google's AdSense for video format, allowing publishers to monetize
their video from their AdSense account.
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Takeover Ad
A takeover ad is a rich media ad unit that covers the entire surface of the player. Advertisers can deliver any Flash-based rich media content in a takeover ad including video, interactive games, and animations. Takeovers can be triggered at player load, from other ad events (e.g. title change or cue point), and by clicks from banners or overlay ads.
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Sponsor Skins
A sponsor skin is a player background used to skin a player for an advertiser. Unlike other ad units, Sponsor Skins are set up at the beginning of a campaign, they do not load dynamically, but they are easy to configure and track offering publishers a powerful way to build advertising packages.
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Google AdSense for video
Brightcove supports Google AdSense for video (AFV), which allows you to insert Google video overlay ads into your content.
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Banner Ad
Most of the standard Brightcove players have designated spaces that support banner units which can be either JPEGs or Flash-based banners that are standard IAB sizes. Banners can display on player load, or on other ad events in a player including title changes and cue points.
Visit our documentation for detailed ad specifications.
Wall Street Journal Digital Network
IAB Digital Video Ad Compliant
- Features
Evaluation Guide (PDF) - Video Ads: Insert video ads into titles as pre-, mid- or post-rolls
- Synched Ad Units: Rich-media banners synchronized to video roll, including expandable banners
- Rich-Media Banners: Graphical or rich-media banners that accommodate standard IAB sizes
- Player Takeovers: Rich, interactive experiences that pause the video, take over the player's surface, and then seamlessly resume video play when the consumer closes the ad
- Video Overlays: Ad units that overlay the lower third of the video window
- Ad Controls: Flexible options that let you control ad insertion, frequency, and targeting
- Ad Server Integration: Integrate with your own Doubleclick Dart for Publishers (DFP) server or one of many other major ad serving platforms
- Video Player Targeting: Target ads to specific players, lineups or titles
- Geo Targeting: Target ads to specific locations, using your ad server's targeting capabilities
