Bebo created Open Media as a benefit for all rights and content owners – as an Open Media Partner you can embed your Brightcove player into a specially designed Bebo profile (called a 'Channel Profile'), have access to their user base of over 40 million people, build community around your brands, tap into viral distribution, and fully control the user experience around your content. The program is free and you can serve your advertising within the player and keep 100% of the revenues.