Since 1999, EyeWonder has pioneered the interactive digital advertising industry with services and technology offerings that drive meaningful results for advertisers. Our innovative solutions empower advertising agencies, publishers and advertisers with the ability to create, build, deliver, track and optimize interactive ad campaigns that are compelling and engaging. An industry leader in online video advertising, EyeWonder offers in-page, in-stream and custom ad formats with a variety of features that connect the most effective interactive digital advertising ad campaigns to targeted audiences.

The Brightcove and EyeWonder partnership offers publishers the ability to monetize their video content through in-stream ad formats through the Universal In-Stream Framework (UIF.)  The open source UIF, also compatible with VAST and VPAID standards, offers publishers the ability to accept in-stream and fixed roll ad formats independently or through any 3rd party rich media provider at no cost to the publisher.

Features & Benefits:

• Drives new revenue with both interactive and additional ad formats without securing new content
• Pre, mid and post-roll ads become interactive and more impactful while new valuable inventory is created with engaging overlay formats such as bugs and tickers
• Immediate access to over 1,500 EyeWonder agency clients utilizing the AdWonder component, which streamlines ad creation through templatizing in-stream and in-page ad formats
• Open Source format allows for publishers to accept in-stream formats from any 3rd party rich media provider
• Works with any ad server eliminating the need to modify current processes

Pricing Model

There is no cost to the publisher for utilizing the Universal In-Stream Framework.