Gigya gives people the power to socialize and share content across the web, providing content companies with powerful tools for increasing audience reach and engagement. Reaching more than 150 million people each month, Gigya's technology platform includes world-class sharing, analytics and monetization features.

The company's APIs simplify access to more than 50 unique web platforms, distributing content across the social web and bringing users' social graphs to any site. Millions of people each day use Gigya to engage with their friends and with content from publisher and advertiser clients like CNET, DoubleClick, Electronic Arts, Levis, MTV, RockYou, Toyota, Unilever and Walmart.

Partnership Summary

Gigya is the leading widget and social technologies company, serving brand advertisers, media companies, and widget developers. Reaching more than 150 million people each month, Gigya's technology platform includes world-class sharing, analytics and monetization features. Brightcove has partnered with Gigya to provide publishing partners with the tools to easily share and distribute video content across the web to over 50 destination sites including social networks, blogs, and start pages. Brightcove publishers now can experience seamless integration of Gigya’s Wildfire with the popular video publishing platform, enabling the viral distribution of content to virtually any location on the web. The two companies will continue to explore opportunities to create ground-breaking solutions for online video distribution.

Benefits

• Online videos become more portable and are easily shared and virally distributed across the social web.
• Brightcove’s publishing partners are provided with tools to easily implement Gigya’s Wildfire auto-post technology, a simple and intuitive way to distribute content.
• As a result, end-users are able to easily in one-click post the videos they want to over 50 destinations on the web including social networks, blogs and start pages. With Wildfire, users no longer have to cut and paste code to post embeddable content to their sites and profile pages, increasing conversion rates and total installs.
• Wildfire real-time analytics provides actionable information about how and where Brightcove videos are installed, tracking valuable metrics like impressions, unique users, viral generations, and destination. The reporting is intuitive and accessible through an easy-to-use web-based reporting dashboard.

Features

• Gigya provides the Wildfire auto-post functionality on the front-end.
• Gigya also provides comprehensive analytics and reporting on the back-end.