Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting.

Overview

Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world’s largest source of video supply and demand, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily.

As a result of Brightcove’s integration of Adap.tv for Publishers video advertising platform, this bundled solution makes it simple for Brightcove publishers to immediately access the full functionality of the OneSource video ad management tools. This is all possible without the need to modify your video player code.

Adap.tv for Publishers provides a single point of control to display and manage ads from in-house and third party sources, in all major video formats.Adap.tv streamlines ad operations, supporting efficient scalability for any online video business, from startups to major media companies. Publishers using Adap.tv are capitalizing on the soaring popularity of online video among viewers and advertisers.

What are the benefits?

• Manage all of your video assets from a single interface
• Fill at the highest CPM rate across all video views, while optimizing and streamlining revenue relationships
• Run ads in any format, from virtually any source
• Get direct access to hundreds of brand name buyers through the Adap.tv Marketplace
• Set priorities to smartly allocate ad impressions to the best sources
• Forecast available impressions and evaluate the impact of each new ad on overall delivery

How do I get started?

Easy! Please visit adap.tv/publishers-signup to sign up.

Integration Example

Pricing Model

We charge a low CPM on ad-covered video views, with discounts available based on monthly volume commitments.