Brightcove Inc., a fast-growing purveyor of digital media products, is the latest company to relocate to a new tower on the Boston waterfront, bringing another marquee name to the up-and-coming neighborhood. The 280-employee firm has signed a deal to move from Cambridge into the new Atlantic Wharf complex, where it expects to hire 120 workers to fill out its new space, Brightcove executives said.
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Mark Blair, senior director of Brightcove Asia Pacific, gives us a detailed run down of how coupling video with social media streams boosts engagement for your brand. Don't miss out on his checklist for making the most out of social video.
Brightcove is no longer just for videos. Starting today, it is launching an entire new product line for making mobile and web apps called Brightcove App Cloud. Developers will be able to use App Cloud to create their apps once and then deploy them to the iPhone, iPad, Android phones and tablets, and beyond. It creates HTML5 apps as well as mobile touch websites, and it is not limited to video apps.
Brightcove has made a name for itself as one of the largest platforms for video distribution online. But now it is stepping beyond just the managing and distribution of online video with a new SaaS-based product for easily creating, maintaining and distributing iOS, Android and mobile web apps. The company’s new product, called Brightcove App Cloud, is designed to take much of the pain out of making content available through native apps on the most popular mobile platforms.
Brightcove, which made its name as online video publishers for scores of media companies, is unveiling a service to streamline the development of applications for a variety of devices, including Apple Inc's (AAPL.O) iPhone and Google's (GOOG.O) Android operating system.
Brightcove is taking its online video business in to a whole new area with a grand ambition - unifying the task of building apps for phones, tablets, the web, social networks, TVs and more. It just launched a new product/service suite, Brightcove App Cloud, allowing developers to write, publish and analyse apps to several such platforms.
According to Dennis Rose, vice president of Brightcove Asia-Pacific, an online video hosting vendor, smartphones with the capability to scan and read QR barcodes are increasingly available across the region. This will help open up the market for barcode advertising, he added.
Internet video consumption is growing. Moving forward, much of this Internet video will be consumed on mobile devices like smart phones and tablets. However, the fight over Internet video standards is causing confusion among organizations that want to deploy video but fear to invest in obsolete technology. The solution to the standards fight? Leverage solutions and partners who can take care of the problem of complexity and fragmentation and use online platforms that can deal with multiple standards and devices
07 / Brightcove
For powering web video almost everywhere you look. Brightcove runs web video for Showtime, A&E, The New York Times, Fox, Discovery Channel, and about 1,500 other companies, helping its cable partners bring their "TV Everywhere" vision to life. Brightcove was also one of the first companies to work with the new integrated video capabilities in Twitter's updated interface.
Declaring connected TVs to be the next big wave of streaming video distribution, online video platform Brightcove is partnering with LG Electronics and offering a reference application that will allow Brightcove's customers to easily stream their content to viewers using the LG NetCast platform.