MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

Overview

In 2007, Brightcove and MediaMind (previously EyeBlaster) formed a partnership to simplify the process of in-stream video advertising. The partnership between Brightcove and MediaMind, an independent, global leader in digital advertising, gives publishers access to thousands of agencies and top brand advertisers. It also simplifies the process of in-stream advertising to eliminate the headaches involved with setup, management and reporting of video ad campaigns.

MediaMind’s premiere agency-side ad serving ensures that both publishers and advertisers can offer access to industry-standard video serving technology and MediaMind’s best-in-breed analytics. This partnership provides seamless integration of in-stream advertising with the Brightcove video player and a new level of transparency for advertising agencies.

Now more than ever, advertising content can go anywhere Brightcove goes, requiring no extra time, effort or resources on the publisher’s or agency’s part.

Benefits

• Seamless integration with Brightcove.
• Gives publishers instant access to thousands of agencies and brand advertisers.
• MediaMind handles all back-end tagging, file conversion and tracking.
• No-hassle setup, best-in-breed analytics, powerful integration capabilities for cross-channel campaigns.

Features

• 100% integration with MediaMind formats and analytics.
• “Turn-key” solution for agencies.
• Publishers have instant access to thousands of agencies and brand advertisers.
• Global reach.