HIRO Media is a video adserving and decision platform.
HIRO's platform combines TV expertise with deep digital know-how, integrating very sophisticated yet easy-to-use technology with a strong understanding of TV buying habits.
While video consumption has boomed online, monetizing that inventory is still posing a number of challenges for content owners, aggregators and distributors.
HIRO provides a powerful, easy-to-use and integrated end-to-end video adserving solution to maximize your video content monetization while cutting your administrative and serving costs

HIRO has been developing its platform with a very clear focus on optimizing it for the unique opportunities and challenges of video-based advertising.
 
Key features include:

• Unique targeting capabilities – the ad serving solution includes integrated demographic, content and geo targeting, deployable across your display advertising adserver.
• Accurate forecasting and reporting functionality
• Advanced content syndication and rights management support
• Break  optimization and creation ( for pre-, mid- and post-roll) – enables optimizing the ad load for maximum acceptable number of ads per user and content piece
• Cross platform capabilities (broadband, mobile, IPTV, connected TV, Tablet, etc.)
• Management of multiple sales channels (internal and 3rd party) to ensure maximum eCPM
• Integration with all standard adserving platforms
  
  

Features & Benefits of Integration with Brightcove

• Better monetize your video inventory - HIRO's testcase presents 50% increase in CPM
• Break optimization - the combination of HIRO's ad mapping algorithm with Brightcove's CMS enables publishers, for the first time, to determine the optimal ad load in each content piece for each viewer.
• Content targeting - associate your ad with a specific content piece
• Demographic targeting - HIRO close integration with brightcove players enable the use of HIRO's integrated demographic targeting server
• Repurpose your display inventory - HIRO and Brightcove integration enables "on the fly" transcoding of display ads to video overlays
• Syndication and rights management

Pricing Model

HIRO's basic scheme is CPM based licence