Taboola is the provider of the world's first personalized video recommendation engine for publishers, marketers and users.

Taboola guarantees that site visitors view more videos.   

Whether reading an article or viewing a video segment, Taboola will automatically provide recommended videos that relate to that content and user while also offering highly targeted sponsored recommendations (Taboola “Related Ads”), increasing video views and revenue dramatically.

Taboola’s products maximize video views and revenue for publishers. Taboola offers 3 products suitable for 3 different placements:

• Video2Video – Publishers place Taboola within the Brightcove player and/or right next to it as an HTML widget. Taboola’s recommendations on a video page will increase engagement and viewership for viewers already watching a video.
• Text2Video – Brightcove publishers that use Taboola can also place Taboola on their flat content, be it an article page, category page or even their homepage. Taboola’s personalized video recommendations will convert traffic from anywhere on the site into video views, creating an “anchor” video for each user.  Then, with Taboola integrated into the Brightcove player, Taboola will make sure the user stays longer and watch even more videos. Geared towards publishers that have a higher ratio of article pages to video views, Taboola’s Text2Video can yield a significant increase in video views from non-video pages.
• Distribution Platform & Video Affiliate Management – Brightcove publishers that use Taboola can offer their affiliate partners / blogs a Taboola Text2Video widget that will analyze the affiliate’s text page, provide personalized recommendations and redirect users to the publisher’s video content, driving users back to the publisher's site. Taboola provides a complete affiliate management system for managing, tracking and paying affiliates who direct traffic towards the publisher’s video assets.

All Taboola products are powered by Taboola EngageRank™ – a propietary technology that studies users' engagment with video content, and based on that, converts users to watch videos better than anything else. Publishers who use Taboola products can see an increase in CTR that ranges from 100%-500% over their older recommendation system.

All Taboola products are ad-supported and have no setup or ongoing monthly fees. By blending Taboola Related Ads into the recommendation list, publishers benefit from the Taboola best-in-class video discovery for free and gain an incremental revenue stream from a share of the Related Ad revenues. Taboola Related Ads can be configured to support standard competitor filter mechanisms, 3rd party ad servers and your own ad inventory should your sales team want to sell them directly.

Features & Benefits

Taboola products help Brightcove publishers to:

• Maximize user engagement, time spent on site and video views per visit
• Convert non video-viewers into video-watchers
• Improve user experience by providing relevant video content at the right place and time
• Direct users to higher CPM pages (video) and/or generate more views for oversold content
• Increase revenue from both ads sold on the lift in video views and from the new revenue stream (Taboola Related-Ads)

Reference Customers

Pricing Model

Two Pricing Models:
Ad-Supported (blending Taboola Related Ads):
In this pricing model the publisher enjoys the Taboola service for free (no setup or monthly service fees) and lets Taboola blend highly-targeted, related ads within the video recommendation widget. No need for creating new real-estate and share in the revenue from that new revenue stream.
Of course – the publisher keeps 100% of the revenue on all ads sold against the lift in video views generated by Taboola.

Share Revenue from Lift (no Taboola Related Ads):
No setup fee, no monthly fee and Taboola does not insert targeted ads as part of the recommenadation list.
Taboola continuously runs an A/B test by presenting competing discovery algorithms to a small control group of 1% of your users and measuring the lift our product produces over that control group. Publisher pays a share from new revenue earned on video views only attributable directly to Taboola, based upon this measurement.