Nedstat is a leading provider of web analytics and innovative solutions for online business optimization. Our solutions provide actionable insights into how visitors interact with your website and content, enabling companies to improve the effectiveness and profitability of their online communication and streaming media investments.

Partnership Summary

Nedstat and Brightcove, have joined forces to offer accurate, real-time insights into how visitors are interacting with streaming content on the Brightcove platform. Broadcasters, publishers and other major media companies are able to optimize length, placement and message of their streaming content and improve ROI of their online investments.

The partnership provides Brightcove's’ clients with in-depth insight on video consumption, behaviour and advertising effectiveness. This includes unique video duration, most repeated content, fast forward, rewind, number of replays, click behaviour during advertising messages. Stream Sense™ reports also provide key information on how many visitors are unable to view the content due to errors, compatibility issues or excessive buffering times.

Traditionally, the commercial value of streaming media has been determined by the number of starts. However, the explosion of video consumption, viral distribution and in-stream advertising requires more in depth insights for Marketers to maximise revenues and determine the ROI of streams. With Nedstat’s Stream Sense™ solution it is now possible to measure and evaluate content effectiveness in addition to costs and revenues of streams on the Brightcove Platform.

Fully integrated with Brightcove, Stream Sense™ tracks all unique visitor interactions, regardless of where the stream is hosted. This includes all videos distributed by viral sharing, syndication, or on your website.

Stream Sense™ can be seamlessly integrated with Nedstat’s website analytics solution for a full view of visitor behaviour across website and video content.

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Benefits

• No additional implementation required.
• Real-time, granular analytics.
• Single view of website and video usage.
• Auditable, independent measurements.
• Best of breed collaboration.

Features

• Stream Sense™ is fully integrated.
• Instant implementation.
• Real-time information.
• Browser based measurements.
• Measures all streams (live, on demand, streaming, progressive download).