HTML5's DRM problem is no small thing, according to Jeremy Allaire, founder of Brightcove and formerly of Macromedia, where he helped design the Macromedia MX (Flash) platform. "Bottom line, you have to be able to monetize content for this to work for companies," Allaire said. "So HTML5 might not be an option for a lot of TV networks right now, but I do believe HTML5 will catch up because Apple has invested so much in supporting it and the open code does attract developers."
Online video platform Brightcove has launched in Australia, backed by new client wins, agency partnerships and a local management team. Former Adobe and Macromedia executive Mark Blair has been appointed as Brightcove's senior director of Asia Pacific, while Peter Graves has been hired as regional sales director. They will report to Asia Pacific vice president Dennis Rose.
Brightcove is announcing this morning an expansion of its Asia-Pacific operations, with a new sales office in Seoul, Korea to be led by James Yoon, a former 24/7 Real Media sales executive. He'll report into VP of APAC Dennis Rose. Separately Brightcove reported adding 4 new Korean customers, Autodesk Korea, Cheil Worldwide, Overture Korea and Proctor & Gamble Korea.
Just over five years after the launch of Brightcove, the company is launching the fifth release of its online video platform. Jeremy Allaire, the co-founder, chairman and chief executive spoke exclusively with informitv about how its online video platform has developed and the prospects for connected television and the future of video as a medium.
Brightcove is launching the next version of its online video platform today, dubbed Brightcove 5. It is a free upgrade to existing customers and will be fully rolled out by mid-January 2011. Brightcove 5 expands on the themes of Brightcove 4 (released in Nov. '09): delivering video to more devices/places, enhancing the financial return of online video and improving publishing productivity.
On the opening day of the 2010 Streaming Media West conference, Brightcove launched a major new version of its cloud-based online video platform. Brightcove 5 is a series of improvements, some of which are already available and some of which are coming in the next two months. This release comes 12 months after the release of Brightcove 4.
With Brightcove 5, this year the service is becoming even more Apple-friendly than ever before. Not only is there more HTML5 goodness baked in, but it now supports Apple’s HTTP streaming for video apps and also offers a template for creating video apps on the iPad.
Brightcove is unveiling the latest version of its white-label video platform, which builds on existing enhancements to make it better at serving up video across multiple online and mobile properties. The latest version, Brightcove 5, adds updated support for distribution and analytics for delivering and measuring videos sent to YouTube and Apple iOS devices.
Brightcove, the big Boston-based online video platform has integrated Tabloola to provide publishing customers, including The New York Times, with the means to increase video views by serving up related video thumbnails around a video player or as supplement to text page.
Retailers looking to address these complexities seek fresh online strategies, and the result has been an explosion of interest and innovation focused on online video. Video-commerce -- or v-commerce -- is becoming part of common marketing parlance. Any company wanting to connect in a significant way with their customers needs to be investing in video.