Eventos
Web Science 2012
Brightcove's Director of User Experience, Giles Phillips, will be presenting research on new use cases and interaction patterns that have been created by the boom in mediated socialization and mobile connectivity at Web Science 2012 in Evanston, Ill.
Top Tips for Driving More Value with Video
We designed the Video Cloud Studio to empower business-level, non-technical users to create and maintain professional video experiences. At the same time, expert Video Cloud users can drive more value with video by using Video Cloud features more effectively. This webinar series highlights 10 advanced ways to make sure you're providing high quality video experiences efficiently and effectively.
Midwest UX Conference
Brightcove's Director of User Experience, Giles Phillips, is presenting on the topic of Evolutionary Conceptual Models at the Midwest User Experience Conference in Columbus, Ohio.
13:00 - 14:00 EDT
Online
Increase Engagement with Video
Video is a powerful content type that increases the time customers spend on your site, brings your products to life and expands your audience. Organizations of all sizes use video to drive a compelling customer experience on their website.
Learn how the Louisiana Baptist Convention, a not-profit organization serving 5000 pastors and a community 500,000 people, uses video to communicate with their audience, drive engagement and meet their organizations' objectives.
John Ammons, Digital Media Strategist for the Louisiana Baptist Convention and Shiri Friedman, Manager of Technology Partnerships for Brightcove will discuss the importance of including video in your digital marketing programs.
This exclusive webinar will address:
- Increasing site visits and time spent on site with video
- Exploring various ways to communicate your message with video
- Defining and measuring success in your video strategy
- Managing the compelling use of video in an evolving organization
Please note: This webinar is only available in English.
11:00 - 12:00 CEST
Online
MONETIZACIÓN I: "Conceptos y Estrategias Básicas de Monetización Publicitaria con Vídeo"
En anteriores seminarios web hemos presentado el Marco Estratégico de Vídeo de Brightcove, una guía completa para la maximización del retorno de sus inversiones en vídeo en línea. Uno de los motores principales de generación de valor de marca y de valor de negocio del Marco Estratégico es la monetización de los contenidos de vídeo.
Hoy en día el principal canal de generación de ingresos (monetización) para los editores de medios digitales es la publicidad en línea. Hemos constatado en los medios de comunicación la progresiva y exponencial transición de la inversión publicitaria audiovisual del medio tradicional televisivo al mundo en línea de los dispositivos conectados e Internet, a través de las múltiples noticias recogidas en los mismos.
Analizaremos en este nuevo seminario web de Brightcove sobre monetización (parte 1) todos los aspectos básicos de la explotación publicitaria de contenidos de vídeo en línea, profundizando en los aspectos de negocio y también de tecnología, presentando una imagen general y precisa. Revisaremos los conceptos clave y las estrategias básicas para que gane un conocimiento sólido sobre este tema de importante trascendencia e impacto en los resultados de sus actividades empresariales.
Este seminario tendrá continuidad en nuestro siguiente seminario web del 7 de Junio a las 11:00 hs llamado "Soluciones Avanzadas de Monetización Publicitaria con Vídeo", el cual representa la segunda y última parte sobre la generación de ingresos publicitarios con vídeo.
Ambos seminarios le permitirán no sólo poner en marcha una estrategia eficaz con conocimiento de causa, sino también optimizar su presente estrategia y, siguiendo las mejores prácticas, conseguir mejores y mayores ingresos.
13:00 - 14:00 EDT
Online
Adding Video to the Marketing Mix: Integrating Brightcove with SharePoint 2010 or Agility
Content marketing is quickly becoming the focal point of many communications strategies, helping marketers to build their brand, increase social interactions and grow their business. Video is fast emerging as one of the most prominent forms of content marketing, making it easier for organizations to increase conversions through deeply engaging customer experiences. As media publishers and marketers work to expand the role of video in their content mix, it has become increasingly important to be able to manage and optimize the video experiences they are delivering.
By bringing video in to the same environment used for other types of marketing content, marketers can draw on the full range of content management system (CMS) functionality and integrate video more effectively into workflows, analytics and content experiences throughout their website.
Join us as we discuss the growing role of video in content marketing and the benefits of integrating video with your CMS. We will also provide a demonstration of the deep integrations that connect the Brightcove Video Cloud online video platform to SharePoint 2010 and the Video Cloud integration with Agility.
Please note: This webinar is only available in English.
14:00 - 15:00 BST
Online
How to manage the increasing complexity and costs of mobile app development
Please join us for a webinar "How to take control of your Mobile App Strategy" to learn how you can manage the increasing complexity and costs
associated with mobile app development across Apple iOS and Google Android devices.
Apps are everywhere. Sparked by the introduction of Apple's App Store as well as the emergence of Facebook as a distribution platform for apps and content, consumers and businesses alike have embraced the app experience. As a result, organizations across all industries need to engage with their audience through mobile apps, but developing apps for these devices has become increasingly complex and costly. There are now more platforms and devices to support, more app versions to build and maintain, and new performance metrics to master. While the app environment offers exciting new opportunities for publishers, it also involves additional technical work, higher costs, and increased complexity - all of which distract from higher-value needs like content development and business strategy.
Join us to learn more about how you can thrive in the new world of apps, and how solutions like Brightcove App Cloud are making it easy for
organizations to develop engaging apps across multiple platforms.
13:00 - 14:00 EDT
Online
Adding Video to the Marketing Mix: Integrating Brightcove Video Cloud with Adobe CQ5 or WordPress
Content marketing is quickly becoming the focal point of many communications strategies, helping marketers to build their brand, increase social interactions and grow their business. Video is fast emerging as one of the most prominent forms of content marketing, making it easier for organizations to increase conversions through deeply engaging customer experiences. As media publishers and marketers work to expand the role of video in their content mix, it has become increasingly important to be able to manage and optimize the video experiences they are delivering.
By bringing video in to the same environment used for other types of marketing content, marketers can draw on the full range of content management system (CMS) functionality and integrate video more effectively into workflows, analytics and content experiences throughout their website.
Join us as we discuss the growing role of video in content marketing and the benefits of integrating video with your CMS. We will also provide a demonstration of the deep integrations that connect the Brightcove Video Cloud online video platform to the Adobe CQ5 CMS and the Video Cloud integration with the WordPress CMS.
Please note: This webinar is only available in English.
10:00 - 11:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
12:00 - 13:00 EDT
Online
Top Tips for Driving More Value with Video
We designed the Video Cloud Studio to empower business-level, non-technical users to create and maintain professional video experiences. At the same time, expert Video Cloud users can drive more value with video by using Video Cloud features more effectively. This webinar series highlights 10 advanced ways to make sure you're providing high quality video experiences efficiently and effectively.
14:00 - 15:00 EDT
Online
Introducing Brightcove Video Cloud Connect for Sitecore
Brand marketers realize great results when using video to engage their customers: from building awareness to evaluating products to establishing loyalty to their brand.
Sitecore publishers who want to include smooth video playback, regardless of device, can use the Brightcove Video Cloud Connect to quickly and easily upload, manage and display video on your website. Originally built by Agency Oasis, and now available on the Sitecore Developer Network, this turn-key integration allows you to publish video to your website using your existing publishing workflow.
Join Sitecore and Brightcove on Wednesday, May 30 at 2pm ET for an exclusive webinar where you will learn:
- Video is a powerful content type that can deepen engagement with website visitors, drive action on your site and improve your ranking in search engine results.
- Brightcove Video Cloud Connect allows you to easily incorporate video into your existing publishing workflow
- Leverage Brightcove's industry leading ingestion, transcoding and publishing tools without leaving the Sitecore interface.
- Publish video content on your website that delivers smooth playback on Android and iOS devices.
Columbus, OH
Midwest UX Conference
Brightcove's Director of User Experience, Giles Phillips, is presenting on the topic of Evolutionary Conceptual Models at the Midwest User Experience Conference in Columbus, Ohio.
15:00 - 16:00 BST
Online
13:00 - 17:46 EDT
Online
Kickstart Your 2012 Content Marketing Strategy with Video & Social Media Presented by: Brightcove & The American Marketing Association
As you are implementing 2012 marketing plans, there has never been a better time to learn how video and social media tools can increase the impact of your content marketing strategy. According to a recent report one of the biggest challenges for marketers in 2012 is producing the kind of content that engages prospects and customers.
Join Brightcove for a look at how leading edge b-to-b and b-to-c marketers are using video and social media to reach and convert more customers. These marketers are using both video and social media to drive awareness, leads and to increase the stickiness of their site.
You’ll learn tips and tricks for producing and publishing video content, as well as what you need to think about to launch or improve your video strategy.
Please note: This webinar is only available in English.
10:00 - 11:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
11:00 - 12:00 CEST
Online
MONETIZACIÓN II: "Soluciones Avanzadas de Monetización Publicitaria con Vídeo"
En "Soluciones Avanzadas de Monetización Publicitaria con Vídeo" profundizaremos en los temas iniciados en nuestro anterior seminario web e introduciremos diversas soluciones avanzadas de referencia disponibles en el mercado para que pueda actuar hoy, mejor que mañana. La presencia mundial de Brightcove en múltiples mercados con distinta madurez, aceleración de negocio y escenarios, nos ha permitido aprender mucho sobre cómo equilibrar los contenidos con la publicidad ... lo cual forma parte del presente temario.
A través de estas soluciones los editores de medios digitales están generando en todo el mundo mayores oportunidades de monetización publicitaria, aumentando sus CPMs (concepto presentado en nuestro anterior seminario), llegando a mayores audiencias a través de todo tipo de dispositivos, aportando mayor valor al consumidor en su interacción con la marca y en el descubrimiento del producto/servicio, y al mismo tiempo incrementando la eficacia de las campañas publicitarias de los anunciantes y el impacto de marca, para satisfacción de las agencias y de sus clientes, los anunciantes.
Hablaremos también sobre:
Ambos seminarios le permitirán no sólo poner en marcha una estrategia eficaz con conocimiento de causa, sino también optimizar su presente estrategia y, siguiendo las mejores prácticas, conseguir mejores y mayores ingresos.
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Formatos publicitarios interactivos |
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Políticas publicitarias |
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El concepto "Exchange Marketplace" |
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La oportunidad de los dispositivos móviles y televisores conectados |
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La obtención de datos clave en la medición de la efectividad de las campañas publicitarias |
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Los modelos agregador, servidor publicitario de vídeo, red publicitaria premium de vídeo |
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Y sobre cómo combinar todo ello efectivamente |
Nos concentraremos por encima de todo en la aplicación práctica de todas estás soluciones y de cómo desplegarlas en nuestra estrategia diaria … HOY.
Este seminario le permitirá no sólo poner en marcha una estrategia eficaz con conocimiento de causa, sino también optimizar su presente estrategia y, siguiendo las mejores prácticas, conseguir mejores y mayores ingresos.
14:00 - 15:00 BST
Online
Drive more value with online video
The Brightcove Video Strategy Framework, showcased in a new whitepaper and webinar, is a comprehensive guide for maximizing the return on your online video investments. Developed over our six years working with thousands of customers around the world, this guide will help you identify strengths and weaknesses in your video strategy and identify a plan for delivering even bigger results with your website video programs.
12:00 - 13:00 EDT
Online
Top Tips for Driving More Value with Video
We designed the Video Cloud Studio to empower business-level, non-technical users to create and maintain professional video experiences. At the same time, expert Video Cloud users can drive more value with video by using Video Cloud features more effectively. This webinar series highlights 10 advanced ways to make sure you're providing high quality video experiences efficiently and effectively.
14:00 - 15:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
10:00 - 11:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
Evanston, IL
Web Science 2012
Brightcove's Director of User Experience, Giles Phillips, will be presenting research on new use cases and interaction patterns that have been created by the boom in mediated socialization and mobile connectivity at Web Science 2012 in Evanston, Ill.
14:00 - 15:00 BST
Online
HTML5 video performance and compatibility
By now it's apparent that HTML5 video is the key to reaching a large part of the fast–growing mobile audience. But many publishers are unaware that the fragmented distribution of operating systems and browsers used by mobile devices increases the complexity associated with publishing video to these devices.
Please join us for a free webinar, "What You Need to Know about HTML5 Video Performance and Compatibility," where we will present the findings of a wide ranging survey of HTML5 video tag usage and performance. We will explore how device, operating system, and browser differences affect the HTML5 video experience and effectiveness of business-critical plug–ins, such as advertising and analytics, and outline how Brightcove Video
Cloud can help you to ensure consistent playback on HTML5 devices.
12:00 - 13:10 EDT
Online
Top Tips for Driving More Value with Video
We designed the Video Cloud Studio to empower business-level, non-technical users to create and maintain professional video experiences. At the same time, expert Video Cloud users can drive more value with video by using Video Cloud features more effectively. This webinar series highlights 10 advanced ways to make sure you're providing high quality video experiences efficiently and effectively.
14:00 - 15:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
11:00 - 12:00 CEST
Online
Optimice su estrategia de marketing con vídeo y redes sociales
Ahora es el mejor momento para que optimice y amplíe su inversión en tecnologías de vídeo. Averigüe cómo aumentar el impacto de todas sus campañas de marketing utilizando las nuevas herramientas de vídeo y las redes sociales.
Únase a Brightcove y vea cómo los principales comercializadores integran el vídeo y las redes sociales en su “mix” de marketing en línea. Estos expertos en marketing utilizan tanto el vídeo como las redes sociales para popularizar sus productos, incrementar el número de clientes potenciales y aumentar el atractivo de sus respectivos sitios web. Aprenderá trucos y consejos para la producción y publicación de contenidos de vídeo, y todos los factores que deberá tener en cuenta para poner en marcha o mejorar su estrategia de vídeo. Averigüe cómo utilizar el vídeo y las redes sociales para añadir valor a cada etapa del ciclo de vida de sus clientes.
12:00 - 13:00 EDT
Online
Top Tips for Driving More Value with Video
We designed the Video Cloud Studio to empower business-level, non-technical users to create and maintain professional video experiences. At the same time, expert Video Cloud users can drive more value with video by using Video Cloud features more effectively. This webinar series highlights 10 advanced ways to make sure you're providing high quality video experiences efficiently and effectively.
14:00 - 15:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
10:00 - 11:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
12:00 - 13:00 EDT
Online
Top Tips for Driving More Value with Video
We designed the Video Cloud Studio to empower business-level, non-technical users to create and maintain professional video experiences. At the same time, expert Video Cloud users can drive more value with video by using Video Cloud features more effectively. This webinar series highlights 10 advanced ways to make sure you're providing high quality video experiences efficiently and effectively.
14:00 - 15:00 EDT
Online
Getting Started with Online Video
This weekly webinar provides an overview of Brightcove Video Cloud, including in-depth feature demonstrations and a live question and answer session.
Please note: This webinar is only available in English.
Comience a utilizar Video Cloud hoy mismo
La forma más fácil de incluir vídeo en su sitio web.
Comience a utilizar App Cloud hoy mismo
Utilice HTML5 para crear aplicaciones para iOS y para Android.
Desplegar la plataforma del reproductor de Brightcove ha mejorado notablemente los tiempos de publicación de nuestros medios en Internet.
Jen Topping, Channel 4
Brightcove nos permite ofrecer una experiencia web enriquecedora para el usuario y orientada al cliente.
Michael Parker, Serena Software
Estaba muy claro que Brightcove podía proporcionarnos la plataforma más amplia y escalable del mercado.
Kim Kriegers, OMS
Hemos conseguido ahorrar casi un 25% de nuestro presupuesto gracias a la integración de Brightcove / Omniture.
Linda Crowe, Sun Microsystems
Las herramientas de codificación de Brightcove son tan extremadamente fiables como sencillo y preciso es el proceso de inserción de metadatos.
Jen Topping, Channel 4
Brightcove ha sido un elemento clave del lanzamiento de nuestro nuevo Online Viewbook.
Becky Bermont, RISD
Brightcove nos ha abierto todo un mundo de nuevas oportunidades para nuestros contenidos y sistemas de distribución de vídeo.
Damien Lasater, Zoológico de San Diego (EE. UU.)
No podríamos estar más orgullosos del nuevo Viewbook y de la presentación más significativa de RISD que proporciona Brightcove.
Becky Bermont, RISD
