More than ever, online retail leaders are embracing online video to increase conversion rates and drive results. A recent report from Forrester notes that the proportion of top 50 US online retailers offering video jumped 378% in 2009. A 2010 report from eMarketer found retailers are increasingly using video to accomplish a number of goals, including complementing product information, driving site traffic and using entertainment to build brand authority.
Companies incorporating online video into their online retail strategy are already achieving results across every dimension of their eCommerce business, including:
Brightcove Video Cloud is the leading online video platform trusted by many of the world's most recognized eCommerce companies. Whether you have a few products or thousands of SKUs, we make it easy for you to deliver high impact, shoppable video on your site to increase conversion rates and drive real results.
High-quality online video is key for keeping consumers engaged. Brightcove's advanced transcoding technology delivers your product videos with amazing quality and clarity, whether viewed on a desktop or a mobile device.
Brightcove gives you unlimited flexibility to create engaging online video shopping experiences that captivate your audience and increase business results, such as in-video calls to action and easy player online video player customization and branding.
Reach new audiences and engage with fans on social networks with Brightcove's built-in social sharing features, which allow your customers to share their favorite product videos on sites like Facebook and Twitter.
See exactly how your customers interact with video using Brightcove's out-of-the-box analytics. Optimize your business by tying video performance to key online retail metrics and understanding the impact on conversion rate, shopping cart abandonment and other key indicators.
Grow your extended audience by making your content discoverable on the second largest search engine on the internet! Automatically synchronize videos and associated descriptions and tags between your Brightcove online video player account and your YouTube user channel or brand channel.