Media / Newspapers

What Newspapers Can Do With Online Video

Newspapers are reaching new readers through online properties and video:

• Extend reach to shifting audience needs. Over 33% of US online users ages 12-64 watch online video news stories regularly
• Increase online ad inventory and revenue. By 2011, Web video will generate $4.74 billion in revenue
• Syndicate content to and from services, partners and sister networks
• Publish video content to complement articles. 43% of Web users age 18-29 say they watch news videos
• Drive growth in offline media including on-air tune-in and newspaper subscriptions by increasing the awareness of these products and their relevancy with online consumers

Brightcove for Newspapers

Brightcove works with dozens of newspapers around the world giving them the ability to compete in the changing landscape of online journalism with targeted functionality:

• Bring your existing producers into video with easy-to-use online production tools
• Eliminate the need for complex and expensive hardware with turnkey content management, publishing, and delivery
• Create branded video players quickly and easily that can be integrated into your site
• Keep up with the 24-hour news cycle with fast publishing capabilities
• Drive revenue with a wide range of ad formats and targeting options

Solutions You Can Use

Download these datasheets to see how Brightcove can solve your challenges:

Brightcove for Print Publications