Marketing / Business to Consumer

What B2C Marketers Can Do With Online Video

B2C marketers are using video to turn their websites into more powerful branding vehicles:

• Demonstrate complex and high interest products through video. More than two-thirds of consumers say they research products online before heading to the store, which will translate to more than $1 trillion of offline sales influenced by Internet browsing by 2011
• Create video campaigns to connect with customers and develop awareness of brand attributes. More than three-quarters of the total US Internet audience (75.7%) views online video
• Redistribute the ads that caught customers' interest on TV
• Advertise in online video. 53.6% of online video viewers recall seeing in-stream (pre-, mid-, post-roll) ads in content they've watched
• Provide compelling content for viral messages and consumer sharing. 57% of online video viewers share links to the videos they find online with others
• Build brand awareness through entertaining content and content that communicates your brand attributes to consumers

Brightcove for B2C Marketing

Brightcove puts marketing teams and agencies in the driver's seat for online video initiatives:

• Publish customized, branded video players and mini-sites quickly and easily
• Enable viral distribution of your video content that is easily tracked
• Get clear metrics on the performance of your video content
• Deploy without costly investments in software and equipment
• Handle the large spikes in traffic driven by major advertising buys

Solutions You Can Use

Download these datasheets to see how Brightcove can solve your challenges:

Brightcove for Agencies
Brightcove for Consumer Products
Brightcove for Retail
Brightcove for Small Business
Brightcove for Service Companies
Brightcove for Financial Services
Brightcove for Healthcare and Pharmaceuticals
Brightcove for Real Estate
Brightcove for Travel and Leisure
Brightcove for High Technology