Marketing / Business to Business

What B2B Marketers Can Do With Online Video

B2B marketers are finding new ways to support sales and achieve marketing objectives using online video:

• Use customer testimonial content to drive purchases. 65% of daily Internet users consume video content online
• Make case studies more exciting and believable with videos of customers
• Stay on the forefront of buyers' product and service evaluations with in-depth information that is immediately accessible
• Rebroadcast executive speeches and announcements
• Provide demonstrations of products as well as information functionality and applications
• Create a trusted relationship through webinars and educational broadcasts that provide real substantive content for customers

Brightcove for B2B Marketing

Brightcove puts marketing teams and agencies in the driver seat for online video initiatives:

• Publish customized, branded video players and mini-sites quickly and easily
• Enable viral distribution of your video content that is easily tracked
• Get clear metrics on the performance of your video content
• Deploy without costly investments in software and equipment
• Deliver the high-quality experience your customers expect

Solutions You Can Use

Download these datasheets to see how Brightcove can solve your challenges:

Brightcove for Small Business
Brightcove for High Technology