The best brands in every industry are racing to harness the unique power of online video to grab audience attention, build lasting impressions, stimulate conversations and drive conversion. Fueling this rapid growth is the fact that online video delivers tangible business value at every stage of the customer lifecycle. From generating awareness to ensuring customer loyalty, online video can help.
Online video helps you attract new audiences and reach viewers wherever they spend their time. A global sports apparel company is using Brightcove's built-in social media sharing features to easily distribute content to their Facebook presence.
Video brings your products to life better than any other medium. Hoover is using video powered by Brightcove to increase customer engagement, drive conversions and reduce product returns.
Present calls to action to motivate your audience without ever leaving the browser. A leading enterprise software brand is driving trials utilizing Brightcove's flexible player framework.
Product videos have proven to increase shopping cart size and online conversion rates by as much as 200%. See our solutions for online retail →
Video helps you connect with customers and keeps them coming back for more. Ocean Spray uses video to educate customers about the Ocean Spray brand and history, building loyalty.
High-quality online video is critical for keeping your viewers engaged. Brightcove's advanced transcoding technology delivers your videos with amazing quality and clarity, whether viewed on a desktop or a mobile device, including iPhone, iPad and Android devices.
Brightcove gives you unlimited flexibility to create engaging online video experiences that captivate your audience and increase business results, such as in-video calls to action and easy online video player customization and branding.
Reach new audiences and leverage the power of social media with Brightcove's built-in social sharing features, which allow your customers to share their favorite online videos on sites like Facebook and Twitter with a single click. Bring your branded video experiences and associated clickable calls to action directly into the Facebook environment.
See exactly how your customers interact with your online video using Brightcove’s built-in analytics. Optimize your marketing by linking video performance to key metrics and understanding the impact on engagement, interest and conversion.
Grow your extended audience by sharing your most viral-oriented video content from your Brightcove account directly to your YouTube user channel or brand channel. Automatically keep videos and associated descriptions and tags synchronized between your Brightcove account and your YouTube account.
Create excitement around your brand by live streaming or infuse your sites, microsites, and landing pages with engaging on-demand online video.