Brightcove Digital Marketing Solutions

Easily incorporate reliable, high-quality video into your content marketing initiatives

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Brightcove Digital Marketing Solutions

Use video in more places, capture more leads and increase conversion rates

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Brightcove Digital Marketing Solutions

Brightcove removes the complexity of delivering rich video content across mobile devices

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Brightcove Digital Marketing Solutions

Increase the impact of your social media strategy with fully-branded video experiences

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Brightcove Digital Marketing Solutions

Captivate your audience with flawless live video experiences

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Brightcove Digital Marketing Solutions

Measure and evaluate your content, audience engagement, and more

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Brightcove Digital Marketing Solutions

Take advantage of the best-in-class, fastest and most reliable video encoding solution

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Brightcove Digital Marketing Solutions

Captivate customers, drive demand and increase conversions with reliable, video-rich experiences. Brightcove helps forward-thinking marketers reduce complexity, build for the future and unlock more value on more screens.

Content marketing

Video amplifies your content marketing results. According to Marketing Sherpa, pages with video attract two to three times as many monthly visitors, double time spent on websites, and enable a 157% increase in organic traffic from search engines. But grainy images, stuttering playback and broken players can have the opposite effect. With Brightcove Video Cloud, you can ensure that your video is delivered in the highest quality possible, with the greatest reach and most reliable measurement across desktops, mobile devices, social destinations and video portals.

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Conversion

Video drives website conversions. According to comScore, people are more likely – by more than 50% – to take action and visit a site upon seeing a video. Brightcove makes it easy to use video in more places, capture more leads and increase conversion rates at all critical stages in the sales funnel.

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Mobile video

With online video now accounting for at least 50% of all mobile traffic according to Bytemobile, reaching your audience across a sea of smartphones and tablets has never been more critical. With Video Cloud Smart Players and iOS/Android SDKs, Brightcove removes the complexity of delivering rich video content across HTML5 and Flash for the mobile Web and within video-centric native apps.

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Social video

50% of all social media users follow brands on social sites, and one third repost brand-related content. Maximize the impact of your social footprint with easy video distribution to Facebook, Twitter and YouTube. Leverage Video Cloud features like single-click sharing, inline playback for Facebook, Twitter video card integration, and YouTube Sync to expand your audience and build stronger customer relationships across the social Web.

Live video

According to Accenture, 29% of tablet owners watch live video content via their tablet, 53% of connected TV owners stream live content, and 21% enjoy live events on their mobile device or smartphone. Whether you are broadcasting the launch of a new product, showcasing executive announcements or capturing a conference, Brightcove has everything you need to captivate your audience with flawless live video experiences that work on all devices.

Big data video analytics

More screens, platforms and video destinations lead to more data and different metrics across screens. Make informed decisions with the most sophisticated big data video analytics available. From audience engagement to geo-reporting and much more, Video Cloud gives you a thorough understanding of every aspect of your video strategy with real-time data, beautiful reporting and easy integration with third-party measurement and reporting platforms.

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Reliable video transcoding

Scale your video marketing initiatives rapidly without the need for expensive hardware encoders. With Brightcove's Zencoder cloud-based encoding service, marketers can take advantage of the best-in-class, fastest and most reliable encoding solution to deliver high quality video to every device and screen.

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Extend your campaigns with the Brightcove partner ecosystem

Easily extend the Video Cloud platform with hundreds of pre-integrated Brightcove Alliance technology partners. From specialized social media integrations to third-party analytics and more, Brightcove makes it easy to plug in powerful point solutions that answer diverse and wide-ranging video campaign requirements.

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