Ad Ops Essentials
Everything Ad Ops professionals need to get started with Brightcove.
This webinar provides Ad Operations professionals with the basic essentials to plan and prepare for their ad server integration with Brightcove's video platform and general knowledge about the video ad trafficking process.
Who should take this course?
This course is designed for Ad Traffickers who will be responsible for integrating their organization's ad serving system with Brightcove and who will manage the day-to-day Ad Operations for all video ad campaigns. It also will benefit individuals whom are looking for a refresher on Ad Ops basics with Brightcove.
What will you learn?
- Where to find Ad Ops documentation
- What you need to get started
- Understanding of all supported ad formats
- How to use Brightcove's Advertising Module
- How to traffic video ad campaigns using XML Templates
- Understanding of ad targeting options
Key Benefits
- Get a broad overview of Ad Operations Workflow with Brightcove
- Become familiar with information Ad Ops resources available
- Learn what types of video ad campaigns can be sold and supported
- Learn how to use the Advertising Module
- Learn the basic methodology for trafficking video campaigns to a Brightcove player
- Ad Ops Q&A
