Resources

Case Studies

Channel 4

Channel 4 unlocks online video potential with Brightcove. Read More →
  • Video as a new means for viewers to consume content
  • Greatly improved publishing efficiencies
  • 21% increase in video views after 6 months

Commonwealth Secretariat

The Commonwealth Secretariat reaches the masses with online video from Brightcove. Read More →
  • Reaching one third of the world with video
  • Able to showcase ground breaking programs more efficiently
  • Share video content easily with constituents and press

OMS

OMS launches an online video network for multiple German regional newspapers using Brightcove. Read More →
  • Capitalizing on online video to create new revenue streams
  • New video network deepens reader engagement
  • First newspapers to launch have doubled or even tripled traffic

Rhode Island School of Design

Rhode Island School of Design Provides Dynamic Content to Prospective Students with New Online Viewbook. Read More →
  • Breaking away from static content with Online Viewbook
  • Building more effective connections with prospective students
  • Reduced admissions budget by 20% due to success of Online Viewbook

San Diego Zoo

San Diego Zoo goes global with online video powered by Brightcove Read More →
  • Compelling video in need of a global audience
  • Wide range of distribution capabilities let fans share videos easily
  • Drastically improved publishing efficiencies

Serena Software

Video is the new Web 2.0 datasheet for Serena Software. Read More →
  • Video as a strategic marketing tool
  • Dual Brightcove / YouTube video strategy to drive interest and traffic
  • Tripled overall site traffic and doubled product and free trial downloads

Sun Microsystems

Sun Microsystems more than doubles website lead conversions with highly targeted online video content and analytics powered by Brightcove and Omniture Read More →
  • Streamlining video production, publishing and distribution
  • Determine video content that is most effective through Brightcove's advanced integration with Omniture
  • Creating more relevant, targeted content has increased site traffic and lead conversions

The Hollywood Reporter

Hollywood Reporter Increases Time Spent on Site with Brightcove Online Video Platform Read More →
  • Complementing existing print content with dynamic, engaging video
  • Leveraging video as a strategic tool to drive engagement and syndication opportunities
  • Time spent on site has more than tripled

The Telegraph

The Telegraph doubles video plays with Brightcove. Read More →
  • Creating a more integrated, seamless video experience
  • Quickly doubled both website traffic and video plays
  • Improved click-through rates via Brightcove partner, InSkin

White Papers

5 Keys to Success with Online Video

Learn to launch a successful Internet TV business, a critical component of online strategy. Read More →
  • Monetize Your Audience
  • Encourage Snacking
  • Produce for the Medium
  • Use Viral Distribution

B2B Marketing with Video: Driving ROI from Awareness to Advocacy

With the cost of producing online video lower than ever, it's a great time to leverage this new channel for marketing communications. Read More →
  • Core drivers behind online video
  • Strategic applications across the customer lifecycle
  • Key considerations for video production and publishing

Generate Revenue with Online Video Ads

Learn the basics of online video advertising and understand the steps you can take today to optimize your strategy. Read More →
  • Form Your Strategy
  • Select Formats & Placement
  • Determine Scheduling Policies
  • Leverage Targeting Opportunities

Reaching Your Audience: A Practical Guide to Online Video Distribution

Online video is becoming more and more widespread, and the nature of its audience is rapidly changing. Read More →
  • Benefits of Online Video Distribution
  • Online Video Distribution Strategies
  • Popular Monetization Models

Video SEO Playbook

Take advantage of Brightcove's online video expertise and learn practical SEO tactics that you can use today. Read More →
  • De-mystifying Video SEO
  • Contextual Publishing
  • Inbound Links
  • Video Feeds & Sitemaps

Videos

AOL

Since deciding to standardize on the Brightcove platform, AOL has seen great stability and flexibility in making the transition to Brightcove. Read More →
  • Ensuring Consistent Global Experience
  • Achieving Faster Scale
  • Rolling Out Wide-Format Video Experiences

Beliefnet Case Study

BeliefNet uses Brightcove to embed a variety of rich video experiences—and advertising opportunities—throughout its site. Read More →
  • Monetizing Online Video
  • Driving Video Usage and Adoption
  • Providing the Best Possible Web Experience

Condé Nast

Since consolidating online video operations on the Brightcove platform, Conde Nast is now doing 5 million video views per month around its high-quality premium content and popular magazine brands. Read More →
  • Ramping Online Video Offerings Across Properties
  • Original Web Programming
  • Driving Viewership and Traffic

DuPont / denuo

Working with DuPont, Denu developed a highly effective viral marketing campaign that told DuPont's story to a new generation through online video. Read More →
  • Connecting with Younger Generations
  • Telling a Compelling Story with Video
  • Building Viral Campaigns

McKesson

McKesson, the largest health care services provider in the U.S., leverages Brightcove for corporate communications, HR and employee training. Read More →
  • Embracing Online Video to Reach 32,000 Employees
  • Enhancing Communications Programs
  • Adapting to Wide-ranging Organizational Demands

Rainbow Media

Rainbow Media, a long-time Brightcove customer, continues to expand its online video efforts and produce more video exclusively for the Web. Read More →
  • Video is Most Vital Aspect of Online Strategy
  • Introducing Original Web Series
  • Video-centric iPhone Apps

Showtime

A customer since 2007, Showtime uses Brightcove to power wide-ranging, ad-support video programming and to syndicate promotional video content to its fast growing audience network of partner sites, entertainment bloggers and video portals. Read More →
  • Building an Audience Network
  • Syndication Strategies
  • Driving Interest for New Programming

Showtime Case Study

This video webcast will take you behind the scenes and introduce the four new major areas of functionality in Brightcove 3. Read More →
  • Creating a New Revenue Stream with Online Video
  • Interactions and Experiences
  • Distribution & Syndication

Stop & Shop / Mullen

Partnering with Brightcove, Mullen was able to create a consumer generated media campaign for Stop & Shop using out of the box functionality. Read More →
  • Consumer Generated Media
  • Developing an Online Community
  • Viral Distribution & Sharing

Sun Microsystems

Sun Microsystems has made online video a central part of their marketing mix with the help of the Brightcove platform. Read More →
  • Employee-generated Video Content
  • ChannelSun Community Portal
  • Product Education