Ad Policies

Work with easy-to-use ad policy and targeting controls to run your campaigns. Set policies that govern how and when ads will be shown to your viewers. With Brightcove, you can easily implement ad strategies however you see fit.

 Online Video Advertising

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Player and Video Level Ad Policies

Player and Video Level Ad Policies

Exercise full control over advertising policies and implement campaigns according to your requirements. With ad policy controls at both the video and player levels, you have the flexibility you need to place ads where you need them.

  • Control pre-, mid-, and post-roll insertion policies
  • Set frequency controls that define how often ads are shown
  • Use time-based ad policies to deliver your ideal ratio of content to advertising
 
Ad Targeting

Ad Targeting

Implement ad campaigns that complement the user experience with our sophisticated and powerful ad targeting capabilities. Match ads to specific content or use different formats depending on the content length.

  • Dynamically update targeting criteria when a player loads
  • Match advertisers to specific content using key-value pairs
  • Adjust ad formats to complement different content lengths