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Ad Formats
| Select from a variety of ad formats to accommodate your creative needs. With a wide variety to choose from, you will be able to meet advertiser's needs for both cutting-edge and IAB-standard formats. |  |
IAB Compliant
All of Brightcove's ad formats are certified by the Interactive Advertising Bureau. We are compliant under the Rich Media Creative Guidelines, the Universal Ad Package, and the Digital Video Ad Format. For more information about IAB please click here.
Video Ads
Video ads are linear, in-stream ad units that can be inserted at the beginning, middle, or end of a video, often referred to as pre-roll, mid-roll, and post-roll. With Brightcove, publishers can easily control ad targeting and frequency to deliver the best and most relevant video ads. View Example →
Video Ad Pods
Brightcove's video ad pod synchronizes a video ad with one or more adjacent companion ads for a more engaging advertising experience. Brightcove offers a variety of player templates, allowing for tremendous flexibility in combining interactive companion ads of varying sizes. View Example →
Overlay Ads
An overlay ad is a rich media unit that is displayed over the lower third of the video window. Overlay ads in Brightcove can be served at any point in the video based on cue points set by the publisher. The overlay ad can click through to an external browser or open a fully interactive Takeover Ad (see below). Brightcove also supports Google's AdSense for Video format, allowing publishers to monetize video from their AdSense account. View Example →
Takeover Ads
A takeover ad is a rich media unit that covers the entire surface of the player. Advertisers can deliver any Flash-based rich media content in a takeover ad including video, interactive games, and animations with some custom development required. Takeovers can be triggered at player load, from other ad events (e.g. title change or cue point), and by clicks from banners or overlay ads.
Sponsor Skins
A sponsor skin is a player background used to brand a player for an advertiser. Unlike other ad units, Sponsor Skins are set up at the beginning of a campaign. They do not load dynamically, but are easy to configure and track, offering publishers a powerful way to build advertising packages. View Example →
Banner Ads
Most Brightcove players have designated spaces that support banner units, which can be either JPEGs or Flash-based banners that are standard IAB sizes. Banners can display on player load or on other ad events in a player, including title changes and cue points. View Example →