YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV.
Brightcove publishers can easily activate YuMe’s powerful video advertising features to maximize their video revenues through one or both of the following services:
ACE for Publishers Ad Management Platform
With ACE for Publishers, Brightcove publishers can:
- Maximize eCPMs and fill rates by managing campaign delivery, multiple ad networks, and supply fluctuations according to their business priorities
- Build and manage syndication networks by capturing, enforcing, and reporting on business relationships with syndication partners and content owners
- Construct and serve against custom sales packages based on both the location of their video players and the video content running within those players
- Package and sell inventory on all platforms and devices, including PCs, mobile phones, and connected TVs
- Traffic and deliver direct-sold ad campaigns with ease
Connected Audience Network Publisher Monetization
The Connected Audience Network enables Brightcove publishers to:
- Activate YuMe through the Brightcove platform and start generating revenue from premium brand advertisers from day one.
- Get access to a complete video ad management system with a simple, one-time integration
- Unlock their content’s full value and maximize CPMs by matching the right ad with the right user at the right time
- Take control of their inventory by choosing the right ad source that yields the highest CPM for each impression, ensuring you monetize every view
- Monetize their video inventory no matter how you distribute it to consumers, from streaming to downloads to live feeds, across online, mobile, and connected TV
Getting Started
YuMe’s SDK is already integrated in Brightcove Professional and Enterprise versions. To start receiving YuMe ads, please visit yume.com/content/publisher-sign to sign up!
If you have any questions about the integration, please contact us at yume_support@yume.com. We look forward to helping you monetize your content.
Pricing Model
ACE for Publishers ad management platform: if you use AFP to manage your advertising inventory,
pricing, eCPM, and campaign trafficking, we charge a monthly, usage-based CPM serving fee..
Connected Audience Network monetization: if you use YuMe as a source of advertisements, we share advertising revenue with you. For pricing, features, or a demonstration of the platform, please email us at yume_publishers@yume.com.
