Alliance Program

wireWAX is the first taggable video tool; allowing content owners to add motion-tracking hotspots or ‘tags’ to people and objects in video and create their own interactive experiences.

Adding tags is as simple as tagging a Facebook photo. Then, you can decide how you want that tag to respond to a viewer’s click - you can add pop-out panels with formatted text, images, links and applications. Those applications allow you to add video-in-video, competitions, image carousels, interactive profiles, add-to-basket monetization, and much more... all within the video frame, meaning viewers never have to click-off onto other websites or break their experience, they get all the information and interaction right there in the video.

And this all means value to viewers and consequently, value to you. The largest commercial broadcaster in the UK, ITV took their wireWAX video to a mainstream audience with record results. Their 2.5min video achieved an average of over 4minutes engagement.

What can I do?

• Add intuitive, motion-tracking hotspots to people and objects in video
• Add feature rich applications with video-in-video, image carousels and interactive apps
• Fully brand the experience for your own look and feel
• Offer viewers a reason to engage by offering further content and gameplay - within the video

Features & Benefits

• Fast, lightweight plugin to Brightcove
• Fast and light iPad version, offering touchable video to the masses
• Embed across blogs, websites and whitelisted for Facebook walls
• Brightcove Sync allows you to easily synchronise your wireWAX and Brightcove accounts