Partners

Taboola’s mission is to arrange the world’s collections of online videos and transform the video discovery experience into a simple and enjoyable one.

Taboola is the provider of the world's first Personalized Video Discovery Platform for publishers, marketers and users. When you visit one of Taboola’s powered-by publishers, you will be able to enjoy a free and easy to use video recommendation solution to discover videos you like.

The company’s breakthrough technology seamlessly analyzes professional and user-generated video content, and anonymously studies the viewing patterns and behavior of viewers. Taboola is then able to predict the best subsequent videos for the viewer to watch on the publisher’s website.

Partnership Summary

Brightcove has partnered with Taboola to offer publishers a simplified video discovery experience for their viewers. Publishers can now include Taboola's built-in and automatic ViDiscovery™ video recommendation solution as part of their Brightcove player. With multiple forms of display, ViDiscovery™ targets viewers with a personalized list of recommended videos from within the publisher's website resulting in more video views, increased time spent on the site, and better viewer engagement.

Taboola's breakthrough technology uses patent-pending contextual & collaborative filtering algorithms to seamlessly analyze professional and user-generated video content while anonymously studying the viewing patterns and behavior of viewers on the website. Taboola is then able to predict the best next videos to watch on that publisher's website. Across the Taboola network, publishers have seen over 30% increase in video views, 50% increase in session length and 40% increase in the number of viewers who watched an entire video and did not abandon it midway.

With ViDiscovery, Taboola also generates revenue for publishers by providing advertisers with a cost-effective and measurable opportunity to deliver contextual and behaviorally targeted ads- DiscoverAds™- alongside online video content. The ads, either text or video, appear as part of the ViDiscovery recommendation list, and users are invited to click on these recommended ads as the next thing to do. Publishers can either sell the ad inventory themselves or can tap into Taboola's own advertiser network.