Panache

Panache’s patent-pending technology connects video publishers, advertisers, and ad networks through an innovative platform that enables and simplifies insertion of any ad format into video on the Web, television, IPTV, and Internet-connected players.

Any ad format, ad network, custom format or engagement experience can be delivered with Panache no matter the syndication strategy. Publishers’ ad monetization strategies are future proof with Panache.

Partnership Summary

The Brightcove-Panache partnership empowers video publishers to easily and effectively monetize their video inventory. Pre-integrated into the Brightcove 3 platform, Panache’s powerful platform for in-video advertising inserts ads anywhere into video without any encoding or player engineering. With Panache’s Universal Media Acceptor™, Brightcove publishers can not only accept any ad or format generated by an ad network or rich-media vendor, but can also create and sell their own branded in-stream advertising experiences to generate premium CPMs. Publishers also enjoy unparalleled flexibility with their ad business, because Panache’s delivery system seamlessly integrates with any ad server and supports any content syndication model, and it all works seamlessly within a publisher’s existing campaign management and ad trafficking workflows.

Benefits

• Increases inventory & CPM rates.
• Creates advertising scale.
• Removes the need for player engineering or encoding.
• Leverages existing ad-ops workflows.
• Future-proofs your video ad business.

Features

• Insert any ad into video (Current or Future).
• Develop/sell premium branded ad experiences.
• Accept ads and formats from Rich Media Vendors and Ad Networks (without extra plug-ins).
• Integrate with any Ad Server (even those of partners).
• Deploy/report following IAB standards.
• Match the right ad experience with the right video.
• Fine-tune how, when and where ads are displayed in video.
• Control advertising (even in syndicated video).