Nielsen
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets.
The suite of Nielsen Video Services provide performance data on video content and advertising consumption and interaction across 30 key metrics including viewing duration, video visibility and audio volume. This, combined with audience demographics and advertising effectiveness studies, provides seamless measurement of the entire online viewing experience.
Behind the scenes, Nielsen has integrated their Video Analytics with Brightcove’s media player. To start using the Nielsen Video Services, all you need to do is enter one line of code into Brightcove. Once this line of code is entered, all video events are captured and sent to Nielsen.
Benefits:
- Deeply understand the entire online viewing experience
- Discover who is watching online video each day and how they interact with video content and advertising
- Maximize video plays, boost site traffic and increase ad revenues.
Features:
- Easy to get started with one-line integration.
- Brightcove's content management organization appears in your video reports.
- Comprehensive reports show which videos work, and which don't.
Pricing Model
The pricing model is a monthly subscription, based on the number of content and ad streams measured per month.
