Loomia
Loomia helps publishers maximize revenue by providing the best targeted content recommendations. Loomia recommends highly-relevant content at the intersection of "what users want to discover " and "what publishers want to promote", to always drive the Best Next Click on every page.
Partnership Summary
Loomia and Brightcove are partnering to offer the best in targeted content recommendations as part of the leading hosted video platform.
With Loomia Video Discovery, publishers can show highly-relevant video recommendations to their visitors so they watch more videos and have a more engaging site experience. Based on what is currently playing (contextual data) and what your other visitors have watched and enjoyed (behavioral data), Loomia Video Discovery enables your site visitors to discover the video they care most about. Targeted video recommendations are served in a playlist next to the player, and can be shown in a separate module on article and blog pages, in order to dramatically increase video usage.
Integration with Loomia is an easy one-time setup process. Loomia uses the publisher's read-only access token to connect with their video catalog and send back recommendations. Based on visitor activity, recommendations get "smarter" over time, continuing to increase video views and thus publisher revenues.
Benefits
- Increase video views up to 24%
- Help visitors discover the videos they're most interested in
- Drive more visitors from articles and blogs to video
- Turn casual visitors into regular site users
Features
- Simple web-based administration through the Brightcove Publisher Module
- Video recommendations to replace or augment standard playlist
- Video recommendations that can be delivered to relevant article/blog pages
- Web-based metrics available through the Loomia Customer Dashboard
