InSkin
InSkin is a rich media advertising format that wraps around the publishers video player and remains on screen. On clicking the InSkin™ ad, an expandable layer overlays the video and offers further opportunity for engagement.
Partnership Summary
We would like to introduce you to the newest addition to Brightcove's online video advertising offering, an exciting new interactive video ad format called InSkin™.
InSkin ads wrap around a Brightcove video player and remain visible for the entire video duration. When engaged by the user the InSkin ad springs into action, pausing the video and delivering a powerful experience through an expanded creative. Once the user has finished engaging they simply click the close button, InSkin retreats and the original video content resumes.
Unlike a pre-roll ad, InSkin offers non-intrusive video ad delivery. With better user control, actionable opportunity and no forced disruption to the user, InSkin gets the message across on demand and lets the user get back to the primary video content in an instant. It's a highly integrated form of advertising that gives outstanding brand awareness, interactivity, data capture and more, without sacrificing the user experience.
InSkin offers abundant rich media tracking opportunities and metrics. You can track click-through rates, interactions, seconds, cost metrics and more to better measure the results of your video advertising.
By offering InSkin instead of or in addition to pre-roll advertising, we've been able to increase our inventory without sacrificing significant real estate. This compelling and user-friendly format won't turn visitors off when the video turns on.
Benefits
- Uninterrupted video viewing means increased video consumption
- Interaction is user initiated and non-disruptive allowing the user to choose when to engage
- Interactivity happens right on the page, without redirecting the user to another site
- The video is paused during interaction creating a highly user friendly experience
Features
- Creates huge branding impact by becoming an integral part of the user's video viewing experience
- Advertisers can generate leads, serve dynamic content, capture data, and even sell products from within the creative
- Compelling ads build brand awareness and drive sales
- Extensive metrics and reporting capabilities
- Quick and easy to build creative
