Eyeblaster

Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. Seamless channel integration, legendary rich media strength and revolutionary analytics create a totally immersive brand experience – and the results to match.

Overview

In 2007, Brightcove and Eyeblaster formed a partnership to simplify the process of in-stream video advertising. The partnership between Brightcove and Eyeblaster, an independent, global leader in digital advertising, gives publishers access to thousands of agencies and top brand advertisers. It also simplifies the process of in-stream advertising to eliminate the headaches involved with setup, management and reporting of video ad campaigns.

Eyeblaster’s premiere agency-side ad serving ensures that both publishers and advertisers can offer access to industry-standard video serving technology and Eyeblaster’s best-in-breed analytics. This partnership provides seamless integration of in-stream advertising with the Brightcove video player and a new level of transparency for advertising agencies.

Now more than ever, advertising content can go anywhere Brightcove goes, requiring no extra time, effort or resources on the publisher’s or agency’s part.

Benefits

Seamless integration with Brightcove.
Gives publishers instant access to thousands of agencies and brand advertisers.
Eyeblaster handles all back-end tagging, file conversion and tracking.
No-hassle setup, best-in-breed analytics, powerful integration capabilities for cross-channel campaigns.