BlackArrow
BlackArrow is the independent provider of video advertising technology across new TV platforms. BlackArrow's advanced advertising platform enables media companies and distributors to benefit from new advertising and revenue opportunities presented by changing consumer video-consumption patterns.
Overview
The BlackArrow System is built from the ground up to support advertising in and around video content. We help content and providers solve the challenges of reaching fragmented audiences who increasingly control when, where and how they view video programming.
To maximize revenues from ad-supported video programming, the BlackArrow System packages our advertising campaign manager, the BlackArrow AdMap toolset to define and manage ad avails, inventory-management capabilities and ad-decisioning logic into a cohesive, comprehensive video advertising workflow.
We designed our system to be easy to use, with the flexibility to quickly adapt to evolving advertising models and ad-sales strategies—and the ability to easily integrate new and emerging ad types.
Features
- Delivers multiplatform ad management for content syndicated across video environments
- Enables streamlined integration with popular media playout technologies, such as Brightcove's on-demand video platform
- Provides an open framework to easily adopt any current or emerging ad type, or combination of ads
- Works with any type or duration of video content
Benefits
- Solves the issue of reaching fragmented audiences with targeted advertisements in and around video content
- Offers an elegant, graphical solution for defining, managing and reporting on advertising inventory
- Deploys rapidly due to reliance upon open industry standards
