Azuki Systems
Azuki offers a software service for media companies to deliver and monetize a new generation of rich, interactive mobile websites. Azuki optimizes the mobile experience around more snackable forms of media, personalized content and integration of social networking capabilities.
Partnership Summary
Brightcove and Azuki Systems have partnered to enable media companies to easily move their online video content to mobile devices and deliver and monetize highly personalized and interactive user experiences. Through this partnership, media companies are able achieve efficiencies and scale as they expand their mobile presence through reuse of their online video distribution platform and an automated process of extending popular desktop content to the vast array of different mobile handsets.
The web driven Azuki MashMedia Platform automatically ingests a media company's videos with associated metadata by leveraging an existing connector into the Brightcove platform. Video content is further processed to create snackable forms of the media to ease mobile navigation and consumption. Content metadata from the Brightcove platform is used to personalize the delivery of media according to consumer tastes and their mobile context. Mobile ad targeting is improved by utilizing this content metadata and other user information to ensure relevancy of delivered advertising.
Beyond its online form, Azuki then optimizes the media format and stream delivery based upon the mobile device and network capabilities. Lastly, a set of socialization capabilities are enabled (such as commenting, rating and sharing) to promote interactivity around the media on mobile. Azuki creates and maintains 2-way information flows between an online site and its companion mobile service. This helps build audiences, since consumers can access the same content and socialize on any computer or device.
Benefits
- Provides an efficient method of publishing video to mobile for companies already using the Brightcove online video platform for distributing video on the web
- Enables publishers to generate new revenue streams with their existing online content and ad units
- Builds audience around a publisher's content catalog and provides viral distribution and monetization opportunities among the more than 3.3 billion mobile consumers
Features
- Web driven connector between the Brightcove platform and the Azuki MashMedia Platform
- Automatic ingestion of video and content metadata to extend real-time content updates to thousands of different types of mobile devices
- Integrated web/mobile usage reporting
- Ability to extend current web video advertising units to mobile
- Video content is optimized to the mobile device (eg. media format, screen resolution) and network (eg. bandwidth, streaming type) capabilities
