Alliance Program

attracTV provides a web-based solution-as-a-service that combines vidgets (widgets over video) with publishers’ online video content, both live and on-demand. The attracTV vidget solution is both flexible and dynamic – publishers and advertisers can select the most appropriate vidgets for each broadcast, around the clock, through a single account.

attracTV’s Vidgets add a new dimension to the on-line viewing experience – viewers’ engagement. Whether it’s social viewing, commercial transactions, searching for program-related information or any other interactive content, vidgets give viewers a host of things to do and engage with while they watch a video, and all these activities are tracked, monitored and analyzed. Publishers and advertisers can fully utilize the interactive patterns of viewers and use this precise information to provide new and innovative monetization channels.

attracTV provides a web-based solution-as-a-service that combines vidgets with publishers’ online video content, both live and on-demand. The attracTV vidget solution is both flexible and dynamic – publishers and advertisers can select the most appropriate vidgets for each broadcast, around the clock, through a single account.

As part of a hosted self-serve vidget network, attracTV's solution fully integrates with Brightcove's media player and allows customers to choose from a variety of vidgets, or they create their own. This increases viewers' stickiness and engagement with the video content and opens new channels for advertisement and monetization.Furthermore, the partnership gives Brightcove’s customers complete independence to define their vidgets and associate particular vidgets instances with associated video content.

In addition, attracTV provides the opportunity to change a vidget’s look and feel, add logos and themes, and even hook up advertisement systems that will be activated by a particular vidget.

Features

• Real time or scheduled management of vidgets, real time decision making via a live dashboard
• SDK for vidget development
• Full access to the self-service studio
• Fully customizable and skinnable
• Includes off-the-shelf vidgets such as social integrations, information updates, polls, and more
• Publishers are provided with comprehensive analytics and reporting dealing with usage as well as viewer access to particular vidget actions

Benefits

• Increased viewing time, viewers engagement and stickiness – new channels for monetization
• Multiple Advertising solutions – on and around the vidgets (e.g., bottom banners, skinning, switchable ads, etc.) – create a positive "ad experience" allowing for extended advertising exposure and performance
• Unique viewing experience, also per show
• Ready to use 3rd party applications
• Be part of a developers-advertisers network

Getting Started

The process of using vidgets is easy – In our self service studio, you will find instructions on how to edit the Brightcove player so it will show your vidgets. Just open an account at attracTV studio and start managing your vidgets with the Brightcove player when, where and how you want (see here a step by step guide on using the attracTV studio - http://eu.cdn.attractv.net/guide/guide.html).

Pricing Model

Our business model is basically based on the "Freemium" model – you can use attracTV for free (with a certain upper limit on usage) as long as we are allowed to advertise on and with the vidgets and, of course, attracTV provides full revenue sharing with you so that everyone benefits! If you're interested in bringing in your own ad inventory and\or using it for greater capacity, the pricing model can be anything from a 100% monthly license fee to 100% revenue sharing from your ads. In any event, we are flexible and open to hear your thoughts and needs!