24/7 Real Media
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI.
Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com
Overview
24/7 Real Media’s Open AdStream platform is the digital marketing industry’s most robust and comprehensive publisher ad management solution, delivering any digital format into any digital medium or channel. 24/7’s Open AdStream solution combines the technologies, services and business intelligence that publishers, including multiple site operators, need most for ease of management and control. Open AdStream enables publishers to best understand their audience, maximize revenue and lower operational costs, while satisfying the increasingly complex demands of advertisers.
With a single, intuitive interface for ease of use on the front end, Open AdStream has a highly sophisticated decision engine for optimal ad delivery, and advanced yield management and forecasting. Detailed Web analytics provide information about your audience and their interaction with content and advertising, and the most advanced targeting filters enable you to most effectively reach specific customer segments with the right advertising messages. Open AdStream integrates all digital media ad delivery - such as rich media, video, and mobile - under one roof. Comprehensive reporting, including post-click performance tracking, and a real time dashboard allow for ultimate visibility into performance and immediate business decision making.
