Brightcove Online Video Platform

HTML5: the standard in high-quality online video

Brightcove Video Cloud simplifies the complexity of HTML5 video delivery and allows you to effortlessly reach iOS devices like the iPhone, iPad and iPod Touch. With the industry's only HTML5 Smart Players and new advancements in streaming, advertising and analytics, Video Cloud gives you the most innovative HTML5 video player capabilities available.

Read more in the HTML5 video player whitepaper

 
Smart Players automatically deliver the right standard, every time

Smart Players automatically deliver the right standard, every time

Video Cloud Smart Players have made it incredibly easy to deliver video content for Flash, as well as HTML5. With a single embed code, you can operate multiple players that render automatically based on viewer device. What's more, Video Cloud Smart Players enable you to take advantage of player styling features, such as point and click editing and BEML. Design once and automatically render players for both Flash and HTML 5 viewing experiences. 

 
HTML5 Analytics

HTML5 Video Analytics

Get deep insight into how your viewers are engaging with your content across every device and playback environment. Unlike other HTML5 solutions, Video Cloud video analytics cover both Flash and HTML5 playback to give you comprehensive insight into audience behaviors. Geographic reports track global trends and hot-spots. Engagement and attention span reports summarize viewed minutes and drop-off rates. Use video player comparison data to test how the same content performs in different locations on your site and take advantage of detailed traffic reporting to see what keywords and links are driving visitors to your site.

 
HTML5 Advertising

HTML5 Advertising

Monetize your videos across every device. Along with our partners, we are pioneering new ways to deliver advertising to HTML5 devices. Use advertising solutions from FreeWheel, LiveRail, ScanScout and Videoplaza to deliver HTML5-compatible contextual advertisements into your video stream.

 
Apple HTTP Streaming

Apple HTTP Streaming

Apple HTTP Live Streaming support allows you to deliver great looking long-form content to iPhones and iPads. Create renditions of longer television shows or feature-length movies for viewing on iOS devices requiring the Apple HTTP standard.