Brightcove Video Cloud helps you grow and monetize your audience without the cost and complexity of in-house development. Ad-supported businesses take advantage of the comprehensive suite of video advertising features with intuitive tools for ad insertions and built-in ad server and network integrations. Marketers increase conversion and drive brand engagement with point-and-click tools for in-player calls to action and overlays for persistent branding.
Quickly and easily insert ads into your video content to drive revenue. Video Cloud provides built-in support for all standard IAB video ad formats, and accommodates pre-, mid- and post-roll ads with tools to easily define insertion points. For more customized implementations, the Video Cloud Advertising SDK and ad policy SDK offer more fine-grained control.
Emerging industry standards VAST and VPAID give advertisers and publishers uniform ways of creating, trafficking, and tracking campaigns across properties. Ad serving technologies work universally across Flash and HTML5 video environments. Video Cloud supports VAST 1.0, VAST 2.0, and VPAID, and Brightcove is a leading contributor to the development of these standards. Or use ad display SWFs to display unique ad formats in your players.
Video Cloud helps you monetize your content with built-in integrations for ad networks such as Tremor Media, Adap.tv and YuMe. To utilize your own ad serving platform, Video Cloud supports integrations with Ad Delivery Solutions, ADTECH, Atlas AdManager, Doubleclick DART for Publishers (DFP and DFP Small Business), DART Enterprise, Open AdStream by 24/7 RealMedia, Yahoo APT (YVAP) and OpenX, the leading open source ad server technology. Or integrate with any ad network with our Ad Translator API.
Motivate audiences to take action without ever leaving the video player. Video Cloud offers a number of ways to convert browsers to buyers, including point-and-click tools to set up in-player calls to action and a visual cue point editor to insert offers and actions at any point throughout your video.
Video Cloud's integrated video analytics present critical information to optimize and support your advertising and merchandising strategy. Engagement and attention span reports show how long your viewers watch and pinpoint drop-off points. Monitor and adjust ad placement to match video performance statistics.
* This feature is planned for release in early 2011.