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Brightcove created the Video Strategy Framework to help our customers take full advantage of what, by any measure, is an incredible opportunity for organizations of all kinds. As online video has gone mainstream—now accounting for nearly half of consumer Internet traffic—it has become a powerful driver of business value, from tapping into a booming market for online video advertising, to creating broad awareness of a cause or brand, to monetizing premium content across a new generation of mobile devices and connected TVs. To realize the greatest value for your organization, you need to understand what works and what doesn't work in online video, and then develop the right strategy for your unique objectives and priorities.

The Video Strategy Framework addresses every element of a complete online streaming video strategy: Mix, Quantity, Quality, Discovery, Distribution, Devices, Monetization, and Analytics. Key considerations, practical guidance, and relevant features of the Brightcove Video Cloud for each of these areas help you make the right decisions about your online video strategy, then put it to work for maximum impact.

For example, Mix refers to the blend of on-demand and live video programming that you offer on your online properties. A balanced mix of these types of video has been shown to improve traffic, engagement, and return on investment—but many publishers neglect the live event side of their video programming. If you're one of them, consider this:

• It's likely that opportunities for this type of content already exist for your organization. Live streaming announcements, educational events and seminars, performances, panel discussions and interviews, and behind-the-scenes features can all help you bring in additional traffic, engage viewers in new ways and provide additional types of value for your audience.
• Beyond the stream itself, you'll often see a halo effect on your on-demand viewership, as viewers become more deeply engaged with the brand by virtue of a live event, then come back to the site to watch archived footage of the event as well as other videos.
• While live streaming involves a different set of tools than on-demand video, you don't need to shop for a new video streaming solution. Brightcove Video Cloud offers a professional grade live streaming service that incorporates HD multi-bit rate streaming, DVR-like playback capabilities, and a full range of monetization options to help you make your live streams as successful and effective as your on-demand video.
• Organizations including AOL, the U.S. Department of State, and the Church of Jesus Christ of Latter-Day Saints have all made effective use of live streaming to support their online video goals.

To learn more about how to optimize your video mix, and gain insight into every other element of your video strategy as well, we encourage you to download our free, in-depth white paper on the Video Strategy Framework. To help you put it to work, we also offer a free self-evaluation worksheet that helps you set priorities and create an action plan tailored to the unique needs of your own organization.

We'll keep adding new resources, so check frequently to keep your organization at the leading edge of online video.