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Digital Rights Management (DRM)

An essential element of many online video monetization strategies, digital rights management (DRM) lets you control what people are able to do with your content to prevent unauthorized copying, sharing, piracy, and other violations of your terms of use. Secure DRM also plays a key role in protecting non-commercial content, such as proprietary company videos designed for internal or partner consumption only. In the digital world, where your content can be stolen in a matter of seconds—even inadvertently—and distributed throughout the world, DRM enables you to protect your assets and your revenue model.

What's next

While the importance of DRM is simple to understand, its implementation can be anything but. Companies have to choose from dozens of systems and companies in the DRM ecosystem, secure licenses, integrate third-party software, get security certificates, pass compliance tests on your hosting infrastructure—and deal with the high cost all of this involves. As premium content comes to more and more devices, from tablets and smartphones to connected TVs, end-to-end DRM protection becomes all the more difficult to achieve.

Solutions like Adobe Access and Google Widevine offer turnkey solutions for non-authenticated security, an industry standard for secure content delivery. With these DRM solutions, there is no need for you to buy, install or integrate additional software. Each individual video is secured and encrypted at its origin, including metadata and policies, for the highest level of security delivered to desktop, mobile and connected TV devices.

DRM and content protection can be supported across a wide number of devices and environments. Cross-platform DRM enables content owners to reach the widest audience possible with their content by allowing users to stream, progressively download, or download premium content in any Flash, iOS or Android and Linux-based device or PC.

Sample use cases for DRM include:

  • Define policies to describe how content can be played, including content availability schedules
  • Protect the integrity and privacy of your non-public content by preventing unauthorized access
  • Prevent viewers from altering your content or re-publishing it in other locations
  • Ensure a high-quality viewer experience by allowing easy playback without the need to install a plug-in or log in, and adapting encryption policies according to the processing power available on the user's device

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