Bringing Internet TV content into the living room is an increasingly important part of any audience development and distribution strategy. Over the next few years, it is predicted that more than 200 million homes will be getting some portion of their video programming from OTT video services.* These services combine the quality of the best screen in the house with the choice and control that we expect from the Internet. Consumers are hooking up a wide variety of devices such as TVs, Blu-ray players, gaming devices and specialized "streaming boxe" that add Smart TV functionality to their existing home entertainment system.
This is a very fragmented and complicated landscape. Each device comes with its own unique set of requirements around video playback, front-end user experience (often involving a proprietary SDK) and content security.
Brightcove is simplifying this opportunity by reducing the time and effort it takes to build Smart TV apps. Get started with free sample applications for some of the most popular devices in the market from LG Smart TV, Panasonic Smart Viera TV, and Roku.
* The Diffusion Group, June 2011
http://www.digitaltvnews.net/content/?p=19343