Learning Center
Case Studies
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PUMAVideo Cloud helps PUMA drive customer engagement across every screen.
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Gannett
Gannett is a large media holding company with hundreds of newspaper and broadcast properties, including the largest U.S. newspaper in circulation, USA Today. Video is becoming the medium of choice to tell a compelling news story, and Gannett sees video as its most valuable asset for monetization.
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AARP
AARP is a membership organization dedicated to improving the lives of its 50-year-old plus constituents. Their Web portal presents original and syndicated content that addresses the lifestyle interests and concerns of their core demographic.
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Maxim
Maximum Exposure: Maxim Goes Multiplatform with Xbox App and Brightcove Video Cloud
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Smartcom:tv
Smartcom:tv leads the pack with 24/7 live streaming during Norway’s largest annual outdoor event thanks to Brightcove’s Zencoder
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HearstAs a diversified media company, Hearst properties cover everything from newspapers, to magazines, to entertainment and television stations. Video is a core element of their content production strategy, particularly as they continue to cater to new audience devices online and on mobile devices and tablets.
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Showtime
For Showtime, online video serves not only to promote the network's cable channel programming, but also to create a new revenue stream of its own through advertising. As it establishes its website as a leading video content destination, Showtime's partnership with Brightcove helps to provide online audiences with the kind of premium experience its TV viewers have come to expect.
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Inspiring Interns
Inspiring Interns Transforms the Recruiting Process with Video Cloud
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Gaiam
Brightcove Helps Gaiam Expand Video Distribution to Roku and Apple iOS Devices
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Blue Juice
Kites Take to the Cloud: Blue Juice Chooses Brightcove Video Cloud Over Other Vendors and Engagement Soars
Webinars
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Mobile Explosion: Is Your Online Video Strategy Ready for Mobile?Get tips for navigating the complexity of mobile video delivery.
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Traffic Influx: Double Your Traffic in 2011
Learn startegies and best practices to boost your site traffic in 2011.
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Do You Speak Video? A Digital Agency Guide to Helping Clients Succeed with Online Video
Learn how to use video to increase the impact of client campaigns.
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Webinar Series: Jumpstart Your Online Video StrategyTopcs in this series include: "2012 HTML5 Webinar", "Mobile Video", "Digital Agencies", "Traffic influx", "Get Inspired", and "Ecommerce".
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2011 ECommerce Conversion Boom or Bust? How to be the Hero in 2011
Learn how to increase conversion rates with video, mobile shopping, and social media.
Videos
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Video Cloud product tourAs a leading video hosting and publishing solution, Brightcove Video Cloud gives you everything you need to deliver professional quality video to audiences on every screen.
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Measure Your Success
Make better decisions and drive results with comprehensive built-in analytics and reports. Identify your best content and discover audience behaviors with insightful details.
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Generate Revenue
Brightcove Video Cloud helps you grow and monetize your audience without the cost and complexity of in-house development.
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Flexible Distribution
Brightcove Video Cloud helps you drive site traffic and expand your audience. With the advanced search, social media sharing, SEO indexing and syndication capabilities, Video Cloud supports a blended distribution strategy across the Web.
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Deliver Your ContentBrightcove Video Cloud securely delivers the highest quality on-demand and live video experiences to reach your audience—no matter where they are. We simplify delivery to an increasingly complex ecosystem of devices and standards across the web, mobile and connected TVs.
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Style Your Experience
Brightcove Video Cloud offers the fastest, most powerful video players on the web. We've got the largest built-in library of gorgeous, fast and lightweight online video player templates with point-and-click styling.
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Organize Your Content
Whether you have a few video clips or thousands of full-length episodes, our online video CMS makes it easy to sort, manage and organize your entire media library.
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play.brightcove.com video content
The Brightcove PLAY 2011 video archive. Here you will find conference keynotes, as well as strategy, user and developer breakout sessions, all available on-demand and in their entirety.
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Brightcove Video Monetization Summit
The Brightcove Video Monetization Summit on May 5, 2010 in New York City brought together leading industry experts to discuss the latest trends, best practices and the future of video monetization.
Whitepapers
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From Ads to Paid Content: Monetizing Online VideoReadBusiness models and strategies for generating revenue with your video content
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2012 Global Online Video Platforms Market Share Leadership AwardReadFrost & Sullivan honored Brightcove with its 2012 Global Market Share Leadership Award for online video platforms. Brightcove was recognized for the Video Cloud online video platform’s leadership position in the market and technology excellence compared to more than 80 other online video platforms, as well as the company's focus on innovation and growth on a global scale.
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B2B Content Marketing: 2013 Benchmarks, Budgets and Trends — North AmericaReadA national survey of more than 1,400 marketing professionals conducted by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, reveals the shifting investments for B2B brands in 2012 and likely budget priorities for 2013.
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Boost Your Content Marketing Ecosystem with VideoReadIn this special report from Forrester Research, learn how you can leverage video across your entire brand ecosystem and the many ways in which video content can drive value throughout the customer lifecycle. Forrester also provides a framework and best practices for marketers to achieve success with online video.
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Lights, Camera, Call-to-Action: Trends in Video MarketingReadMarketers that are leading the way and achieving success in engaging with consumers, building brand loyalty and driving conversions all have one thing in common — they are more likely to use video in their content-based marketing efforts.
Start using Video Cloud today
The easiest way to add video to your website.
Briefs
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DistributionReadIn this article, we identify the key components of a successful distribution and syndication strategy, and explain how Brightcove Video Cloud can help you realize its full potential.
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DRMReadDigital rights management (DRM) provides the control publishers need to secure their content for wide-ranging business models and distribution strategies.
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AnalyticsReadSuccessful online video initiatives require access to robust and accurate analytics. Unfortunately, it's becoming increasingly difficult to sort through the long list of potential reports to identify the core analytics that should be used to drive business decisions and optimize content.
More Learning Resources
Research
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Q1-Q2 2011 Video Trend ReportReadDownload the Q1-Q2 2011 research report from Brightcove and TubeMogul on the media industry and online video.
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Q4 2010 Video Trend ReportReadDownload the Q4 2010 research report from Brightcove and TubeMogul on the media industry and online video.
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Q3 2010 Video Trend ReportRead
Download the Q3 2010 research report from Brightcove and TubeMogul on the media industry and online video.
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Q2 2010 Video Trend ReportRead
Download the Q2 2010 research report from Brightcove and TubeMogul on the media industry and online video.
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Q1 2010 Video Trend ReportRead
Download the Q1 2010 research report from Brightcove and TubeMogul on the media industry and online video.
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