Learning Center
Case Studies
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GannettGannett is a large media holding company with hundreds of newspaper and broadcast properties, including the largest U.S. newspaper in circulation, USA Today. Video is becoming the medium of choice to tell a compelling news story, and Gannett sees video as its most valuable asset for monetization.
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Miami Dolphins
The Miami Dolphins are one of the most storied franchises in the National Football League, with a long history of success and a loyal, energetic fan-base.
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AARP
AARP is a membership organization dedicated to improving the lives of its 50-year-old plus constituents. Their Web portal presents original and syndicated content that addresses the lifestyle interests and concerns of their core demographic.
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Shure Incorporated
In 2010, Shure planned to launch a new high-tier, specialized wireless microphone system called Axient. The launch provided Shure with an opportunity to create a global, multi-lingual microsite devoted to the product line that would better communicate its uses and special features to a niche audience.
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ThinkTalk Networks
ThinkTalk Networks creates interactive programming for college students. Students interview high-profile professionals about their career paths. Program guests include actors, authors, CEOs, directors, entrepreneurs, journalists and politicians.
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HearstAs a diversified media company, Hearst properties cover everything from newspapers, to magazines, to entertainment and television stations. Video is a core element of their content production strategy, particularly as they continue to cater to new audience devices online and on mobile devices and tablets.
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Showtime
For Showtime, online video serves not only to promote the network's cable channel programming, but also to create a new revenue stream of its own through advertising. As it establishes its website as a leading video content destination, Showtime's partnership with Brightcove helps to provide online audiences with the kind of premium experience its TV viewers have come to expect.
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IDG TechNetwork
Brightcove Provides Turnkey Video Solution for IDG TechNetwork Publishers
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California Academy of Sciences
The California Academy of Sciences is a multifaceted scientific institution committed to cutting edge research, educational outreach and finding new and innovative ways to engage and inspire the public. Located in San Francisco’s Golden Gate Park, the nonprofit Academy uses online video to expand its audience beyond the Bay Area, allowing people from across the country and around the world to connect with its mission – to explore, explain and protect the natural world.
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SnackTV
Lights, Camera, Achtung! Brightcove Helps SnackTV Diversify, Monetize Web Video Content
Webinars
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Mobile Explosion: Is Your Online Video Strategy Ready for Mobile?Get tips for navigating the complexity of mobile video delivery.
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Traffic Influx: Double Your Traffic in 2011
Learn startegies and best practices to boost your site traffic in 2011.
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Do You Speak Video? A Digital Agency Guide to Helping Clients Succeed with Online Video
Learn how to use video to increase the impact of client campaigns.
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HTML5: Are You Ready?Learn best practices for incorporating HTML5 in your online video strategy.
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Get Inspired: Marketing with Video Across the Customer Lifecycle
Learn how video increases the impact of your marketing campaigns.
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2011 ECommerce Conversion Boom or Bust? How to be the Hero in 2011
Learn how to increase conversion rates with video, mobile shopping, and social media.
Videos
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App Cloud product tourUse HTML5 to build amazing iOS and Android apps and touch web experiences. Connect your app to powerful cloud services that help your business grow. It's a complete content app platform you won't outgrow.
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Video Cloud product tour
As a leading video hosting and publishing solution, Brightcove Video Cloud gives you everything you need to deliver professional quality video to audiences on every screen.
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Measure Your Success
Make better decisions and drive results with comprehensive built-in analytics and reports. Identify your best content and discover audience behaviors with insightful details.
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Generate Revenue
Brightcove Video Cloud helps you grow and monetize your audience without the cost and complexity of in-house development.
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Flexible Distribution
Brightcove Video Cloud helps you drive site traffic and expand your audience. With the advanced search, social media sharing, SEO indexing and syndication capabilities, Video Cloud supports a blended distribution strategy across the Web.
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Deliver Your ContentBrightcove Video Cloud securely delivers the highest quality on-demand and live video experiences to reach your audience—no matter where they are. We simplify delivery to an increasingly complex ecosystem of devices and standards across the web, mobile and connected TVs.
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Style Your Experience
Brightcove Video Cloud offers the fastest, most powerful video players on the web. We've got the largest built-in library of gorgeous, fast and lightweight online video player templates with point-and-click styling.
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Organize Your Content
Whether you have a few video clips or thousands of full-length episodes, our online video CMS makes it easy to sort, manage and organize your entire media library.
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play.brightcove.com video content
The Brightcove PLAY 2011 video archive. Here you will find conference keynotes, as well as strategy, user and developer breakout sessions, all available on-demand and in their entirety.
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Brightcove Video Monetization Summit
The Brightcove Video Monetization Summit on May 5, 2010 in New York City brought together leading industry experts to discuss the latest trends, best practices and the future of video monetization.
Whitepapers
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Rise of Content App PlatformsReadThis white paper introduces the content app platform (CAP), a new category of cloud software and services developed to address the challenges posed by the new world of apps. By reducing cost and complexity through full app lifecycle management, from development to ongoing operations, a CAP helps publishers create compelling apps across platforms faster, at a lower cost.
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Online Video Monetization Made SimpleReadStrategies and practices for generating ad revenue with your video content
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Online Video Security 101ReadThis detailed white paper will help you understand the full range of options for online video security, identify the ones that make sense for you, and put the right model in place for your online video strategy.
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HTML5 Video TagReadThis whitepaper presents the findings from a wide–ranging survey of HTML5 video tag usage, browser performance, and compatibility with third–party plug-ins, such as advertising and analytics.
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Video Strategy FrameworkNo longer reserved for media companies and portals, online video now helps organizations of all kinds achieve their goals, from monetizing web traffic and driving product sales to communicating about ideas and causes.Read
Start using Video Cloud today
The easiest way to add video to your website.
Start using App Cloud today
Use HTML5 to build Apps for iOS and Android.
Research
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Q1-Q2 2011 Video Trend ReportReadDownload the Q1-Q2 2011 research report from Brightcove and TubeMogul on the media industry and online video.
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Q4 2010 Video Trend ReportReadDownload the Q4 2010 research report from Brightcove and TubeMogul on the media industry and online video.
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Q3 2010 Video Trend ReportRead
Download the Q3 2010 research report from Brightcove and TubeMogul on the media industry and online video.
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Q2 2010 Video Trend ReportRead
Download the Q2 2010 research report from Brightcove and TubeMogul on the media industry and online video.
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Q1 2010 Video Trend ReportRead
Download the Q1 2010 research report from Brightcove and TubeMogul on the media industry and online video.
Briefs
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DistributionReadIn this article, we identify the key components of a successful distribution and syndication strategy, and explain how Brightcove Video Cloud can help you realize its full potential.
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DRMReadDigital rights management (DRM) provides the control publishers need to secure their content for wide-ranging business models and distribution strategies.
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AnalyticsReadSuccessful online video initiatives require access to robust and accurate analytics. Unfortunately, it's becoming increasingly difficult to sort through the long list of potential reports to identify the core analytics that should be used to drive business decisions and optimize content.
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