Brightcove Helps Futek Make Sense of Online Video
Futek is a leading U.S. manufacturer and supplier of advanced load cells, force sensors, torque sensors, pressure sensors, signal conditioners, digital displays and portable sensor verification/calibration systems that use strain gauge and thin film technology. Founded in 1988, Futek works with representatives and resellers in 23 countries.
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Yes, it’s cheap to stick YouTube video on a site, but when trying to showcase your brand it’s nice to have a video partner that is not trying to impose its brand on your audience”
Business Development associate with Futek
Situation
Futek recognized text and illustrations could go only so far in helping existing and potential customers understand the company’s highly technical products. But handling video post-production internally proved challenging, even for seemingly simple tasks such as ensuring that the company’s video worked effectively on a variety of browsers. “We’re a small manufacturer, so we only have so much time to figure out everything,” said Navid Mokhberi, a business development associate with Futek. “It was not convenient trying to handle everything internally and to ensure our video content was able to reach our global audience.”
ROI
- Increased video assets on its website
- Increased website stickiness
- Better tracking and analysis of video views
Brightcove Attributes
Simple, Customizable, Responsive
Telling Product Stories
Futek values innovation in both its product design and marketing. To that end, the company recognized early the power of video to help its audience – current and potential customers – better understand the attributes and competitive differentiation of its highly technical products. “We use video as a medium to work faster and easier with global audiences,” said Navid Mokhberi.
Futek initially tried to host the video itself, but that consumed enormous amounts of internal resources with sometimes unsatisfying results. “We were spending too much time trying to make sure that our video could be watched and shared by anyone anywhere in the world,” Mokhberi said.
Futek considered other alternatives, including YouTube, but in seeking higher quality and more control, the company quickly turned to Brightcove.
Easy to Implement, Exploit
Futek’s transition from its homegrown solution to the Brightcove online video platform was made simple through Brightcove’s batch upload capability, which allowed Futek’s video library to be transferred easily.
The ease of use of the Brightcove platform has inspired Futek to produce more video, which it can get on its site faster than ever. Brigthcove’s platform allows for easy sharing and thus wider distribution, and its analytics provide Futek with audience insight that it previously lacked.
“Having a reliable service partner you can trust makes it easier for us to spend more time doing things we want on the marketing side,” Mokhberi said. “Brightcove eliminates the post-production headache, so we can spend a whole day shooting a video knowing that it will look great on our website.”
Mokhberi also appreciates the customization features of Brightcove’s platform. For one thing, it means the Futek brand is front and center on its video assets.
“Yes, it’s cheap to stick YouTube video on a site, but when trying to showcase your brand it’s nice to have a video partner that is not trying to impose its brand on your audience,” Mokhberi said.
Mokhberi also praised Brightcove’s customer service, and said Futek looks forward to a long partnership with Brightcove.
“We looked around a lot and saw a lot of companies claiming to be the latest and greatest video platform, but we think Brightcove is ahead of the game,” Mokhberi said.
