Choosing the market leader was a no brainer, and it was a good choice all around.”
Design Director at AARP
AARP is a membership organization dedicated to improving the lives of its 50-year-old plus constituents. Their Web portal presents original and syndicated content that addresses the lifestyle interests and concerns of their core demographic.
When AARP was looking to add more video content to their site, they looked to Brightcove to provide a platform to manage their growing content library. They sought a trusted solution in the market leader, and choosing Brightcove was a "no brainer."
Media management and smart playlists are key elements of AARP's content strategy. They position themselves as a trusted advisor to their members, and rely on smart playlists with tags and metadata to present relevant related content to create engaging experiences for their viewers.
The ability to syndicate content is also important to AARP's content strategy. They work with Kiplinger, another Brightcove customer, to share media across properties.
AARP also makes the most of its original content by syndicating to other sites.
Since using Brightcove, AARP has experienced "dramatic uplift" in traffic to their site. As their content library grows, so does the time their users spend on the site.