Brightcove Inc. said in a press release that it has signed up a number of new customers in Japan, including an apparel company, a cosmetics company, a financial services firm, and a satellite television broadcaster. Headquartered in Cambridge, Brightcove is a cloud-based online video platform used by media companies, businesses, and organizations to publish and distribute video on the Web.
Online video platform Brightcove said the first half of its year has seen its global customer base double to more than 1,800 publishers, putting more distance between itself and the other nearly five dozen companies in the category. And, it said, it plans to introduce more product enhancements in the second half of the year while also building infrastructure and publisher support.
Brightcove’s customer count has increased to 1,800 — doubling since the beginning of the year — as it expands into new verticals and international markets. The company named a bunch of new customers in its latest release, including American Standard, Audi France, D-Link Systems, Electronic Arts, EMI Group, Federated Media Publishing, Financial Times, Macy’s, Nikkei, Turner Broadcasting, University of South Carolina, Virgin Media and Werner Publishing.
Both firms are leaders in their respective technology sectors and they plan to begin offering their new bundled Internet service to businesses and other organizations beginning this fall. They are pitching the new offering as a cloud-based technology.
Though the deal isn't exclusive, it will involve Brightcove moving over all of its customers who have been using the bundled delivery offering from Limelight, Brightcove's prior delivery partner. Jeff estimates more than 80% of Brightcove's customers take advantage of bundled delivery, though from Brightcove's standpoint, the fees it derives from delivery are small relative to its software and platform fees. Going forward, Brightcove will continue working with Limelight and other CDNs with whom it has relationships.
Brightcove Inc. and Akamai Technologies are expected to say today that they will establish Akamai HD Network as the default content-delivery system for Brightcove video. The Brightcove platform is used by organizations, media companies, and other businesses to publish and distribute video on the Internet. Until now, most of the content has been delivered by Limelight Networks, based in Tempe, Ariz. Under the new arrangement, Akamai will become the default service, but Brightcove will continue to offer a choice of six delivery networks, including Limelight.
In a move supposedly aimed at making the delivery of high-quality Web video easier, video startup Brightcove and content delivery network Akamai said today that they’re teaming up.
Brightcove and Akamai made waves this morning with news of a partnership that would extend Akamai's global HD Network to Brightcove's clients.
Connected device platforms, such as smartphones and tablets like the iPad, have undergone explosive growth in recent years, but it’s a focus-area that’s been generating excitement and anxiety in equal measure amongst digital marketers. While the launch of new platforms herald a wealth of new opportunity for monetising the delivery of content, for digital media and marketing professionals there is still some way to go in finding the best way to navigate and exploit the changing platform landscape. Jeff Whatcott, SVP Marketing for Brightcove, offers some tips for marketers on getting the most out of these emerging platforms.
I spoke with Jeff Whatcott, senior vice president of marketing for the online video platform Brightcove, which provides the video back end for lots of news sites. He said that while the shift may cause some changes in user behavior at the margins, he doesn’t predict a shift away from mobile video. If anything, he says, Brightcove has seen the opposite: The iPad has triggered immense interest among advertisers, who want to get rich media like video ready for mobile.