In the third quarter of 2010, BrightCove and Tube Mogul’s Online Video & The Media Industry report showed that Facebook passed Yahoo to become the No. 2 source of traffic to online videos at media sites. (The study measures videos across the Brightcove network, with a focus on newspaper, magazine, broadcaster, brand, and online media sites). Facebook has continued its reign as the second largest referrer of traffic, behind Google, in the fourth quarter of 2010 according to a new report from the video platform companies.
Newspapers had the highest video player use in 2010 than any other media category, according to Brightcove and TubeMogul. The findings suggest that newspapers have video players on more pages and have more total page views than other media owners. Newspapers also saw an increase in the number of videos uploaded for the second quarter in a row, offering 147% more in Q4 than Q3.
The connected TV ecosystem is increasingly fragmented, and it is only going to become more complex and confusing as competition increases with the introduction of new platforms and capabilities. That's the view of Brightcove's Eric Elia, vice president of TV solutions, speaking at Broadcast Video Expo in London on Tuesday.
Online video platform provider, Brightcove, said Thursday that it is powering a vcommerce-enabled broadband video service for online fashion retailer, Net-a-Porter.com. Dubbed Net-a-Porter TV, the service presents viewers with a stream of images of the clothing items and accessories featured in the video they are watching (note: the images appear to the right of the video), which they can click on in order to go to a dedicated commerce-enabled product page. The service also allows viewers to share, "like," embed and comment on all its videos.
Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of control and versatility afforded by a private video platform. With a newly announced partnership with Carahsoft, Brightcove aims to bring their product to a rapidly-emerging market: government entities.
Seeing an opportunity with government agencies for the distribution of Web video, Boston-based Brightcove has launched a "federal government initiative" with Carahsoft, a big government IT consulting firm.
This interview with Jeremy Allaire, chairman and chief executive of Brightcove, an online video platform for Web sites, was conducted and condensed by Adam Bryant. The New York Times Company owns a small stake of less than five percent in Brightcove.
The Sundance Film Festival, which kicks off this week, is expanding its online video offerings this year, including live streaming of key events. Web coverage will include live video of major events, such as press conferences, Q&As, and screenings, plus new on-demand content, such as interviews with artists and filmmakers, daily video highlights, roundtable discussions and more. Among the live streaming offers will be the screening of the film A Day in the Life. Sundance Institute announced the online plans on Wednesday together with its online video provider Brightcove.
What comes to mind when you think of newspapers? Whatever it is, it’s probably not streaming video. And yet, one of the interesting facts in a new survey of the online video market (PDF link) from video-hosting platform Brightcove and analytics provider TubeMogul is that newspapers overtook broadcasters in terms of the total number of video minutes streamed in the third quarter of 2010. As news publishers of all kinds try to move their operations online, more and more seem to be getting the message that the future includes video.
Editor’s note: Online video is going through many changes as people begin to connect their TVs to the Internet and social sharing over Facebook and Twitter influence what people watch as much as search. In this guest post, Jeremy Allaire, founder and CEO of online video platform Brightcove, gives his view of where online video is going next year. Allaire’s last guest post for us was on the standards war in mobile video formats.