The Brightcove App Cloud Mobile Platform aims to make mobile app creation a little easier thanks to some new updates from Brightcove. While Brightcove originally launched its App Cloud platform last year, this update combines HTML5 with a native plugin-model. With this hybrid of the two approaches, the App Cloud mobile platform offers app developers a complete set of platform tools that help them in the development, customization, operation and marketing of their apps for iOS and Android devices.
Brightcove’s native plug-in architecture for its App Cloud and Application Craft’s launch of Mobile Build are the latest examples of how cross-platform development tools for mobile apps are becoming increasingly cloud-centric.
Jeremy Allaire, CEO of Brightcove (Nasdaq: BCOV), on Thursday slammed both Mark Zuckerberg and the late Steve Jobs for their roles in the "religious wars over mobile platform technology," which he said are "hurting our economy."
The founder of Brightcove, a company that helps publishers distribute video and app content, blasted the tech industry’s recent turn to proprietary development systems for mobile and called for a more standardized approach.
Brightcove expanded beyond video content management and rolled out its platform for mobile app development about 18 months ago. It then released an update to the platform, which included a free version under an open source license, just a few months ago. Now, it’s updated the platform again, adding improved features for mobile app developers who wish to create hybrid mobile apps.
Dual-screen apps are a new phenomena, enabled by the advent of wireless technologies that allow for effortless pairing of a PC, tablet or smartphone with a TV. They are changing how people are interacting and “consuming” content within apps. For developers this creates many new opportunities to provide better experiences for their users, but it requires thinking about dual-screen setups from the start as well as new tools.
Back in June, Brightcove unveiled a new strategy to take its App Cloud development platform open source, and at the same time it introduced a new dual-screen Apple TV feature aimed at growing its business on connected TVs. Today, Brightcove is announcing the very first implementation of that, with Discovery Networks International, which will be using it first in Italy. Jeremy Allaire, the CEO of Brightcove, tells TechCrunch that this is a global deal with Discovery, meaning that if all goes well, Discovery could take the features to other markets where it operates in Europe, the U.S. and the rest of the world.
Some developers are concerned about having to maintain multiple apps with different screen sizes. "The variety of screen sizes drives up the cost because of the need to test the devices," said Phil Costa, director of product management at Brightcove Inc., which develops tools to help businesses manage mobile video.
Brightcove Inc., a fast-growing purveyor of digital media products, is the latest company to relocate to a new tower on the Boston waterfront, bringing another marquee name to the up-and-coming neighborhood. The 280-employee firm has signed a deal to move from Cambridge into the new Atlantic Wharf complex, where it expects to hire 120 workers to fill out its new space, Brightcove executives said.
Mark Blair, senior director of Brightcove Asia Pacific, gives us a detailed run down of how coupling video with social media streams boosts engagement for your brand. Don't miss out on his checklist for making the most out of social video.