Google is rather quietly, but very quickly, building a huge new app ecosystem for the TV.
Google hopes to attract a flood of programmers and studios to its Chromecast platform following the recent release of a software development kit, but a near-term challenge ahead for many of them is how to smoothy splice ads into video streams that are ticketed for the popular $35 streaming adapter.
Brightcove (Nasdaq: BCOV) on Wednesday said it's now offering its video ad technology Once for Google Chromecast app developers.
Techy TV series and movie buffs around the world went wild when Google announced Chromecast – a simple $35 dongle that allows for the streaming of videos and music from a smartphone, tablet or laptop onto a TV. And as of Wednesday morning, Boston-based online video provider Brightcove is getting in on that action, with the advertiser and marketer in mind.
Brightcove, a leading global provider of cloud services for video, today announced that content providers developing apps for Google Chromecast can now use Brightcove Once to quickly deploy and monetize feature-rich video on Chromecast, including personalized video ads.
For Google’s streaming stick, Chromecast, to become an indispensable part of the living room, it’ll need to prove to media companies that it can generate ad revenue.
Google's Chromecast is a genuinely ingenious solution to the perennial issue of getting Internet content to the TV screen. The impulse-buy pricing of the TV dongle is a no-brainer.
Brightcove on Wednesday announced it will offer developers a way for easily inserting ads in their iOS or Android apps that will have Chromecast support. The announcement follows the recent Google Cast SDK release, which will allow more developers to include Chromecast support in their existing and future applications.
Only last month video cloud services company Brightcove acquired online video advertising technology company Unicorn Media, and now Brightcove is announcing that developers can use Once, the patented ad-stitching service created by Unicorn, when creating mobile apps that stream to the Google Chromecast.
Brightcove can now enable content providers who are developing apps for Google Chromecast to dynamically insert ads in their content streams.