Poor quality online video experiences cost brands in numerous ways, according to a new Brightcove survey. 62% of respondents are likely to blame the brand, rather than their ISP or video hosting provider such as YouTube, when encountering poor quality video. In addition, 60% of respondents experiencing poor video quality said it would dissuade them from social engagement with the brand, 57% said they'd be less likely to share a low quality video and 23% said low quality would make them hesitant to purchase from the brand.
A new survey led Brightcove found that customers have negative perceptions of companies that publish poor-quality video online, and as a result, are more reluctant to purchase from the brand.
For Boston-based online video technology firm Brightcove, the acquisition of San Francisco startup Zencoder in mid-2012 was among its first big moves as a public company.
Just call them the very early adopters. By now, everyone's got a story about a kid who swipes at magazines, televisions and even windows because they've assimilated the iPad technique. Nielsen estimates put potential kids' tablet viewership at 16.5 million, and while television deliveries via smartphones and tablets won't be added to its national TV ratings until September 2014, networks are diving headfirst into this emerging market.
You may call it "watching a video on the Internet. They call it "delivering a video experience."
Brightcove on Thursday announced that its Zencoder video encoding service is now being used by The AOL On Network, which houses all of AOL's video offerings.
Brightcove announced that AOL has selected Brightcove's Zencoder to transcode content videos for the AOL On network's 15 channels. AOL cited Zencoder's consistently fast encoding times and its support for the Apple HLS adaptive streaming protocol as the reasons for its choice. AOL On previously used Encoding.com.
Brand marketers have long championed the value of readily available, educational content. This is because -- given the tech-saturated nature of daily existence -- consumers want immediate access, typically on our mobile devices, to any number of microscopic pieces of information before they make a purchase.
B2B marketers are upping their investments in the content they produce and distributing it on more social channels compared with a year ago. Some 58% plan to increase content marketing budgets during the next 12 months, versus 54% last year, according to a study conducted by Brightcove and the Content Marketing Institute.
A new study sponsored by Brightcove shows that business-to-business marketers are producing more content and being more creative about their strategies in reaching customers and prospects.