The AOL On Network Selects Brightcove’s Zencoder to Power Multi-screen Video and On-demand Content

Zencoder cloud-based encoding service empowers the AOL On Network to easily deliver high-quality viewing experiences to an audience of more than 71 million on every screen and device

BOSTON, October 17, 2013 – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced that The AOL On Network, which houses all of AOL's video offerings under one umbrella, has partnered with Brightcove to power transcoding for its 15 content channels. With Brightcove's Zencoder cloud-based encoding service, The AOL On Network is able to rapidly deliver high-quality video on-demand (VOD) content to its fast-growing audience of 71 million consumers on every platform and device.1

"As one of the top two video networks on the Web, we manage a huge volume of video content spanning the news, food, business, entertainment, style, tech, travel and health categories," said Shahar Chaskelevitch, director, head of product marketing for The AOL On Network. "Our goal is to deliver our videos to consumers quickly and on the connected device of their choosing, which requires tremendous video processing power. The Zencoder service gives us impressive time and cost savings throughout our transcoding, storage and delivery workflow."

The AOL On Network selected the Zencoder service for its consistently fast encoding times and its industry-leading support for Apple's HLS protocol. Zencoder's highly optimized MPEG-2 TS packaging and its ability to do transmux-only jobs enable The AOL On Network to realize substantial storage and delivery cost-savings and to provide consumers with a high-quality viewing experience. Zencoder employs a custom-built HLS solution that creates smaller HLS files and repackages MP4s as HLS files. This allows The AOL On Network to deliver segmented HLS content without needing to re-encode the video files.

"We are focused on providing the best possible encoding performance, in terms of speed, reliability and efficiency," said Jon Dahl, vice president of encoding solutions at Brightcove. "The AOL On Network delivers more than 900 million streams per month, and we are delighted that the network can take advantage of the power of our cloud-based encoding solution to help it to scale its video initiatives even further."

The Zencoder service's cloud-based approach gives organizations access to unlimited video encoding power through a simple API, without the expense and complexity of traditional encoding hardware. Zencoder's VOD service converts videos into interoperable formats so that content publishers can quickly distribute video to consumers on virtually any Internet-connected device. In addition to the VOD encoding service, Brightcove also offers the Zencoder Live Cloud Transcoding service that allows publishers to scale live event transcoding and easily deliver high-quality viewing experiences.

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, offers a family of products that revolutionize the way organizations deliver video experiences. The company's products include Video Cloud, the market-leading online video platform and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,300 customers in over 65 countries that rely on Brightcove cloud content services to build and operate video experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

1 comScore Media Metrix, August 2013

Press Contacts

North America:
Lisa van der Pool
InkHouse for Brightcove
781-966-4142
lvanderpool@inkhouse.com

Europe:
Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064
sheena.riviera@axicom.com

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

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