Speaking to Allaire, it is clear that he sees huge potential for growing online video consumption and Brightcove's user base and range of clients. "Over the last year to year-and-a-half, we've seen a proliferation of non-media organisations starting to embrace video as a fundamental part of their marketing, communications or education agendas. A large amount of our new business is coming from these very diverse segments of society," explains Allaire.
Brightcove CEO Jeremy Allaire reveals the latest trends for successful online video strategies.
For example, the sprint organized by Brightcove's Whatcott was held at the online video platform company's offices in Cambridge, MA. Brightcove, which wanted to help the Drupal community improve its video support in the content management system, gave the open source developers a conference room, provided a projector and Internet access - and then mostly got out of the way. Brightcove gave the team coffee, drinks, and lunch, but left them on their own for dinner.
Philly.com -- the flagship Web property for The Philadelphia Inquirer and The Philadelphia Daily News -- has tapped Web video company Brightcove to both publish and distribute its video. The move is expected to help Philly.com expand distribution of its video content, while also introducing new monetization opportunities for advertisers through Brightcove's integration with third-party ad networks.
Barcelona-based daily newspaper La Vanguardia has partnered with Brightcove to power its ad-supported video content.Sony, Peugeot, and Nissan are some of the first brands to advertise in La Vanguardia's new online video offerings, which appear alongside breaking news, and daily and weekly editorial features.
In the case of Kohler in Kohler, Wis., storage as a service wasn’t enough to support its fast-growing video initiatives. With business units offering everything from the company’s kitchen and bathroom fixtures to golf resorts, engines and generators, Kohler has more than 50 Websites on which video is a growing component. Rather than investing in a comprehensive video-delivery infrastructure, the firm decided a few years ago to work with Brightcove, which provides end-to-end video services. Doing so required just a six-figure annual investment -- one-tenth of what it would have cost to build and maintain that video infrastructure, estimates John Engberg, manager for global media and Web development at Kohler. It also kept a time-consuming obligation off of Engberg's team's plate. "Having all that in the cloud, off of our servers, without having to worry about response times worked for us," he says.
Brightcove and Vudu said today they've inked a partnership that will allow ad-supported online video from Brightcove customers to be delivered directly to televisions via Vudu set-top boxes. The first Brightcove customer to use the new offering will be Sony, which will provide music videos though its MyPlay application.
Last year, a slew of top Web publishers turned their corporate video content management duties over to Brightcove, including Conde Nast, AOL, and The New York Times. "Beyond the scaling ability and the uniform platform, we give publishers a more contextual video strategy," Jeremy Allaire, chairman and CEO of Brightcove, told Online Media Daily upon the Conde Nast announcement. Overall, Brightcove is now the online video platform of choice for more than 93 magazines across more than 21 publishing families.