This Labor Day Boxee users will celebrate an increase in their mainstream web video content. Boxee just announced a partnership with video platform company Brightcove... The first publishers to take advantage of the new arrangement include Condé Nast Digital (publishers of Wired and Epicurious) and children's programming site Qubo.
Hulu is still keeping its content away from Boxee, but that hasn’t stopped Boxee from adding new, premium content partners. The latest is Brightcove; the online video company sealed a distribution deal with Boxee that will give its clients like TheStreet.com more opportunities to get people watching their web videos on the TV.
I think that this will be a great partnership for these two companies for a couple of reasons. First, while Boxee already has a lot of great content, it was in need of a simpler way for publishers to create content for its channels. With this new partnership, Boxee can just point publishers to Brightcove to create their own channels. Brightcove also benefits here due to the new customers that they will get, who are trying to take advantage of Boxee publishing, thus growing their business even further. This new feature allows content publishers a great distribution channel for their content, while still being able to control advertising and monitor analytics. By making the Boxee channel creation process more accessible to more people, I think that we should see a surge of new content for the service in the coming months and year.
Thanks to a partnership with streaming video firm Livestream, customers using Brightcove Inc.'s online video platform will now be able to easily record and publish their live videos. Using newly released Livestream APIs, the companies have developed a way for customers to feed their pre-recorded live video streams into the Brightcove video management system. Customers can also use any custom video players or templates that have been built through Brightcove for new live streams, ensuring the same user experience, whether a stream is live or on-demand.
Earlier this month the media industry elite gathered in Sun Valley, Idaho, for the annual Allen & Co. pow wow, and there are plenty of interesting tidbits and threads coming out of the discussion. I thought it would be fun to pretend that I was there. Here’s what I’d have to say to the old guard – some doom, some gloom, some rays of hope and a few prescriptions.
Brightcove, the big video services company has been making major inroads in Japan with several broadcasters, marketing partners and with investors. Today the company announced in Tokyo the availability of its complete product line there.
The most recommended strategy for syndication is the 'hub and spoke' model for the web, advises Jeff Whatcott, SVP of marketing for video publishing company Brightcove. “The hub is the brand's website destination where it can build a community around its key messaging, provide high-quality viewing experiences, and control the context,” he explains. “Spokes represent controlled syndication opportunities for providing samples of content to social networks, video sharing sites, and portals. These spokes help promote content, drive traffic back to their own website properties, and provide an 'audience network' that greatly expands the reach and influence of online video content.”
Online video platform provider Brightcove Inc. continues to expand its business overseas, announcing today that it has won a deal to manage assets for News Corp. (NYSE: NWS)'s broadcasting channels in Latin America. Fox Latin American Channels, which controls the channels and Websites for a variety of network brands in Latin America, has chosen Brightcove to manage more than 800 hours of premium, ad-supported content in Spanish and Portugese that viewers can watch through its Mundo Fox online video portal.
News Corp.'s Fox Latin American Channels group is using Brightcove's Internet TV platform to deliver more than 800 hours of long-form video through its Hulu-like online portal, Mundo Fox, which launched last month. Mundo Fox, available at mundofox.com and mundofox.com.br, offers full episodes and clips in Spanish or Portuguese from the Fox group of channels and affiliates, including shows from FX and National Geographic. The video content is geographically restricted to users in Latin and South American countries.
While Fox, along with its partners Disney and NBC, continues to try to broker content and ad sales deals so that Hulu can get going in the U.K., the network is already making inroads in online video overseas with its Latin American VOD property, Mundo Fox. Launched roughly a month ago, the site is getting a boost in the volume of long-form, HD quality programming as part of a new deal with newly-profitable white-label video provider Brightcove-but what's more interesting is how similar in design Mundo Fox (pictured) is to Hulu.